October 05, 2016
Accenture Interactive Teams with Adobe to Launch Customer Engagement Solutions for Financial Services Organizations
New digital marketing solutions help attract, engage and retain high-value customers
NEW YORK; Oct. 5, 2016 – Accenture Interactive announced that it has teamed with Adobe to launch new digital marketing solutions for financial services organizations in North America and Europe. The newly released solutions are designed to help financial services clients attract, engage and retain high-value customers by creating relevant digital experiences that grow sales and revenue while improving retention and loyalty.
The solutions will help financial services organizations quickly roll out digital experiences aimed at onboarding and activating high-value customers through engaging experiences. The solutions built on Adobe’s Marketing Cloud include:
- Customer Acquisition Solution for Retail Banking, Property and Casualty Insurance, and Life Insurance: The acquisition solution leverages consumer behavior and preference profiles to create cross-channel experiences with real-time messages and offers to transform high-quality prospects into profitable customers.
- Customer Activation Solution for Retail Banking, Property and Casualty Insurance, and Life Insurance: This solution includes intuitive and personalized web and mobile onboarding methodology and technology enablers to maximize account opening success. It also includes personalized customer engagement for newly activated clients and tailored offers that boost customer satisfaction and loyalty while differentiating the brand.
“Our clients are constantly looking for vertical-specific solutions that will be meaningful and useful for their customers,” said Glen Hartman, senior managing director for Accenture Interactive North America. “Many financial services organizations are vying to drive greater innovation and transformation in their digital marketing initiatives – these solutions have the ability to be rolled out quickly and drive desired business and customer outcomes.”
Last year, Accenture Interactive and Adobe announced the expansion of their global alliance to create and deliver digital marketing solutions for life sciences, healthcare and financial services organizations. Under this three-year agreement, Accenture Interactive and Adobe committed to develop joint solutions for these industries to drive greater marketing performance and efficiencies. The solutions for financial services are the first of the identified verticals to launch.
“Through Adobe’s alliance relationship with Accenture Interactive, we now have the ability to better create and deliver tailored digital marketing solutions for financial services organizations,” said Garrett Ilg, Adobe’s SVP, Global Enterprise Operations and President of EMEA. “By combining Accenture Interactive’s strong marketing and industry expertise with the deep technology capabilities of Adobe Marketing Cloud, these digital solutions will provide the personalized customer experiences clients require, to better compete in today’s digital economy.”
Adobe named Accenture Interactive as the 2015 Marketing Cloud Partner of the Year for the Americas and EMEA, which recognizes Accenture’s commitment to a cloud-first agenda and the collaborative and successful work the two companies achieved together.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. It was recently named by Ad Age as the world’s largest and fastest-growing digital agency. To learn more follow us @Accenture Social and visit www.accenture.com/interactive.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.
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Contact:
Kelly Coffed
Accenture
+ 1 404 219 3100
kelly.coffed@accenture.com
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