NEW YORK & LONDON; May 10, 2016 – Accenture (NYSE: ACN) has been recognized as the Marketing Cloud Partner of the Year – EMEA by Adobe™, a global leader in digital marketing and digital media solutions. Adobe presented the award to Accenture Interactive at Adobe Summit EMEA, for its cloud-first agenda in marketing services and the collaborative and successful work the two companies achieved together in 2015.
“Together, Accenture and Adobe bring the benefits of cloud-based marketing solutions to clients around the world,” said Anatoly Roytman, managing director, Accenture Interactive Europe, Africa, Latin America. “Our joint services and solutions pair the meaningful customer experiences marketing organizations are looking for with flexibility, scale, and cost-effectiveness.”
Adobe considered joint revenue, executive commitment, organizational alignment and unique value delivered to clients in awarding Accenture Interactive as its 2015 Marketing Cloud Partner of the Year – EMEA. Accenture Interactive had received the same award for the Americas earlier this year marking the first time Accenture has been recognized by Adobe in both regions.
An example of Accenture Interactive and Adobe’s successful collaboration is their alliance expansion to deliver industry-specific digital marketing solutions for clients in North America and Europe. As part of this initiative, Accenture has recently developed an accelerator to help banks improve their customer journeys. Taking advantage of the Adobe Marketing Cloud, Accenture has also developed Accenture Interactive Boutique, a cloud-based platform-as-a-service solution that simplifies the development, execution and measurement of digital marketing and commerce for fashion retailers and luxury brands.
“Accenture Interactive continues to demonstrate the strength of its abilities to deliver innovative solutions to clients across all industries,” said Mark Zablan, president, Adobe EMEA. “We are excited to honor Accenture as the Marketing Cloud Partner of the Year in EMEA. This recognition is a testament to the joint commitment we have to drive digital success for our clients.”
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocial and visit www.accenture.com/interactive.
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