Despite forecasts of gloom, holiday shoppers are planning to spend the same amount as they did last year, according to new Accenture research. Shoppers hope to spend their holiday dollars on sale items, and most will turn to physical stores as their first choice of shopping venue.
Nearly three quarters of the marketing executives in the U.S. and the U.K. say that their company is unable to measure a marketing campaign’s Return On Investment (ROI), according to a study released by Accenture
According to a survey conducted by Accenture and Northeastern University, a trend to expand outsourcing logistics to third-party logistics (3PL) providers internationally is gaining momentum among American manufacturers.
Avaya and Accenture announce a customer relationship management (CRM) alliance to deliver contact center business solutions to help enterprises increase operational efficiency, enhance and retain customer relationships and support revenue growth.
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