Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
NEW YORK; Aug. 11, 2010 – Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN). The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
August 11, 2010
Perception of Data Security at Odds with Reality, Accenture Study Finds
NEW YORK; April 27, 2010 – Nearly three-quarters of organizations believe they have adequate policies in place to protect sensitive, personal information, yet more than half have lost sensitive data within the past two years — and nearly 60 percent of those organizations acknowledge data loss as a recurring problem, according to findings of a globalstudy released today by Accenture (NYSE: ACN).
April 27, 2010
Accenture Introduces Over-The-Top TV Solution
LAS VEGAS; April 12, 2010 – Accenture (NYSE: ACN) today introduced a new set of capabilities to help communication, entertainment and retail companies address the growing consumer demand for “anytime” video services. The announcement was made at the National Association of Broadcasters (NAB) show.
April 12, 2010
Consumers Desire Better “Touch and Feel” Retail Experience When Buying Communications Products and Services, Accenture Study Finds
BARCELONA; Feb. 16, 2010 – Three out of four consumers still want to visit a physical retail store when buying a communications product or service, but they are not very satisfied with their experience and rated it only slightly better than average, according to an Accenture (NYSE:ACN) study released today.
February 16, 2010
Engaging and Interacting with Consumers Directly is New Battleground For Media and Entertainment Industry, Accenture Survey Finds
NEW YORK; Jan. 20, 2010 –Media and entertainment companies are reinventing themselves by making major investments in digital technologies that will allow them to engage directly with consumers to drive revenue growth, a new survey by Accenture (NYSE:ACN) shows.
January 20, 2010
Accenture Helps Generali Launch Life Insurance Application for iPhone
PARIS; Nov. 4, 2009 – Generali France, the second largest general insurer in France and one of the main foreign subsidiaries of the Generali Group, the largest European life insurer, has unveiled a new life insurance application for iPhone* which was created and implemented with the help of Accenture (NYSE: ACN).
November 04, 2009
Accenture and Adchemy Team to Create Enterprise-Ready Digital Marketing Platform
NEW YORK and REDWOOD SHORES, Calif.; Oct. 20, 2009 -- Accenture (NYSE: ACN) and Adchemy, the pioneer of audience relationship management (ARM), have formed a global alliance to help large companies and their agency partners build more effective digital experiences with their customers. The alliance will give clients a new way to identify, engage and acquire customers. As part of the alliance agreement, Accenture has taken a minority equity stake in Adchemy and Tim Breene, Accenture’s senior managing director of Strategic Initiatives, has joined Adchemy’s Board of Directors.
October 20, 2009
Accenture Teams with Procter & Gamble to Transform P&G Web Technology Infrastructure and Digital Capability
NEW YORK; Sept. 15, 2009 – Procter & Gamble (NYSE:PG) is teaming with Accenture (NYSE: ACN) to transform P&G’s global Web technology infrastructure and on-line digital capability. Under the multi-year agreement, Accenture will become Procter & Gamble’s (P&G) primary Web technology infrastructure and services provider.
September 15, 2009