Accenture Named Global Partner of the Year by hybris For Second Consecutive Year

NEW YORK/MUNICH; Feb. 12, 2015 – For the second consecutive year, Accenture (NYSE: ACN) has been recognized as Global Partner of the Year by hybris software, an SAP company. Accenture received the 2014 award for its highly specialized and scalable digital marketing capabilities as well as deep industry and technology expertise.
February 12, 2015

Digital Is Driving Businesses to Offer Personal and Intuitive Customer Experiences, According to Accenture Report

NEW YORK; Jan. 14, 2015 – The digitization of everything is changing how businesses design services and products for customers, according to a new report by Accenture (NYSE: ACN). The digital winners will be those companies that make interactions with consumers more personal, ensure their offerings connect more smoothly with the outside, and build anticipatory, unobtrusive services.
January 14, 2015

Accenture to Acquire Reactive Media Pty Ltd to Expand Capabilities in Digital Design, Marketing, and Strategy in Australia and New Zealand

MELBOURNE; Dec. 02, 2014 – Accenture (NYSE: ACN) has entered into an agreement to acquire Reactive Media Pty Ltd (Reactive), one of Australia’s largest independent and multi-award winning digital agencies. Reactive specializes in creating and delivering differentiated customer experiences through digital channels such as apps, e-commerce web sites and social. The acquisition will strengthen Accenture’s digital marketing and technology services that help clients design solutions for digital customers, channels and markets. Terms of the transaction were not disclosed.
December 02, 2014

Accenture and hybris Study Finds B2B Suppliers Are Investing in E-Commerce to Deliver Better Purchasing Experience for Business Buyers

NEW YORK; Nov. 12, 2014 – As the volume of business-to-business (B2B) purchases being made online continues to grow, B2B suppliers are responding by expanding their e-commerce platforms and overall omni-channel capabilities, according to new research from Accenture (NYSE: ACN) and hybris software, an SAP company.
November 12, 2014

Four in Five Consumers Cite Privacy Concerns for Wearable Tech Adoption, According to 2014 State of the Internet of Things Study from Accenture Interactive

CHICAGO; August 21, 2014 – Eighty percent of consumers have privacy concerns with wearable Internet of Things (IoT) connected technologies, according to the 2014 State of the Internet of Things Study. But half of those same consumers said they would be willing to share personal data collected by such devices with third-party retailers when presented with compensation such as a coupon or discount.
August 21, 2014

Divide Between CMOs and CIOs Narrows, but Companies Still Struggle To Deliver Integrated Digital Marketing Solutions, New Accenture Research Shows

NEW YORK; July 22, 2014 – Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture (NYSE: ACN).  
July 22, 2014

Seventy-Eight Percent of Marketing Executives Expect Digital Technologies to Drive a Transformation of Corporate Marketing Over the Next Five Years, Accenture Survey Finds

NEW YORK; June 17, 2014 – Seventy-eight percent of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by Accenture (NYSE:ACN).  However, a similar number of respondents (79 percent) believe their company will not be a fully operationalized digital business in the same amount of time.
June 17, 2014

Accenture and DataStax Establish Big Data Alliance, Helping Clients Offer Personalized Experience to Customers and Detect Fraud in Real Time

NEW YORK; Feb. 11, 2014 – Accenture (NYSE: ACN) and DataStax have signed an alliance agreement, formalizing their longstanding collaboration in helping clients manage and drive insights from big data seamlessly and rapidly across the enterprise. The two companies will continue to work closely providing clients with real-time, open source-based big data capabilities that enable businesses to detect and prevent fraud and create more personalized interactions online.
February 11, 2014

Disconnect Between CMOs and CIOs Threatens Marketing Effectiveness of Companies, Accenture Study Finds

NEW YORK; August 22, 2013 – A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture (NYSE: ACN). The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.
August 22, 2013

Accenture and Demandware Help Lacoste Launch its Online Business in China

NEW YORK and BURLINGTON, Mass.; Aug 6, 2013 – Accenture (NYSE: ACN) and Demandware, Inc. (NYSE: DWRE), have collaborated on a new multichannel commerce solution to help Lacoste rapidly establish its online presence in Greater China. The engagement with the global fashion brand leverages Accenture’s new solution, which uses Demandware as the core digital commerce platform.
August 06, 2013