NEW YORK; Nov. 1, 2016 – Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy
. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the firing line if growth targets are not met. Chief Sales Officers (34 percent) and Chief Strategy Officers (29 percent) follow closely behind. CMOs can take control of their destiny by leading the disruptive growth agenda. If they don’t, others will.