Mobile World Congress, Barcelona;
March 2, 2015 – Large enterprises have clear expectations of digital technologies – including interactive marketing, analytics, mobility and cloud – and their potential for business transformation, according to a new survey commissioned by Accenture (NYSE: ACN). In ‘Growing the Digital Business: Accenture Mobility Research 2015’
, an overwhelming ninety percent of respondents in 15 countries agreed they had clear expectations of digital technologies. Improved focus on customers, channels and markets and driving business growth were seen as the core benefits. Seven out of 10 respondents said that digital technologies have greater potential for transformation when implemented together, rather than in isolation or one at a time.