INFINITI Taps Accenture Interactive as its Experience Agency of Record in the Middle East
DUBAI, United Arab Emirates; Nov. 4, 2019 – Accenture Interactive was appointed by INFINITI Middle East to handle the auto manufacturer’s digital marketing duties across 11 markets in the Middle East region. The collaboration will assist INFINITI Middle East to continue to innovate in new ways by using digital channels and position the company as a leader in the ever-changing automotive world.
November 04, 2019
Accenture Interactive Acquires U.K. Digital Ventures Consultancy Bow & Arrow
LONDON; Oct. 31, 2019 – Accenture (NYSE: ACN) has acquired Bow & Arrow, a U.K.- based digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer needs. Financial terms were not disclosed.
October 31, 2019
New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising Experience
NEW YORK; Oct. 16, 2019 – New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
October 16, 2019
Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills
PARIS; Oct. 11, 2019 – Accenture (NYSE: ACN) has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed.
October 11, 2019
Accenture Launches Experience Activation Network to Power Growth for World’s Leading Brands
MUMBAI, India; Sept. 24, 2019 – Accenture has opened a center in Mumbai that serves as the centerpiece of its new “experience activation network,” a collection of state-of-the-art sites worldwide that are dedicated to powering brand experiences that deliver marketing-led growth.
September 24, 2019
Accenture Interactive Completes Acquisition of Design and Innovation Firm, INSITUM
NEW YORK; Sept. 16, 2019 – Accenture (NYSE: ACN) has completed its acquisition of INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. This acquisition strengthens Accenture Interactive’s position as a leading Experience Agency in the region by expanding the world-class services of its design and innovation unit, Fjord, in Latin America and beyond.
September 16, 2019
Accenture Interactive to Acquire Leading Design and Innovation Firm, INSITUM
NEW YORK; August 12, 2019 – Accenture (NYSE: ACN) has entered into an agreement to acquire INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. The acquisition will strengthen Accenture Interactive’s position as a leading Experience Agency in the region by expanding the world-class services of its design and innovation unit, Fjord, in Latin America and beyond.
August 12, 2019
Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry
New York; July 17, 2019 – For the first time in the festival’s history, Cannes Lions and Accenture Interactive, the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital Doggy Bag to the entire creative industry. Given the popularity of the Digital Doggy Bag’s ‘Week in Review’, which has already accumulated 22,000 views, Cannes Lions and Accenture Interactive are now sharing the key insights and takeaways from the 66th annual Cannes Lions International Festival of Creativity for everybody to enjoy.
July 17, 2019
The Louvre Revamps Its Digital Strategy with Help from Accenture Interactive to Further Enrich Visitor Experience
PARIS; July 16, 2019 – The Louvre, which hosts more than 10 million visitors annually, is revamping its digital strategy with the help of Accenture (NYSE: ACN). The initiative demonstrates the Louvre’s ongoing commitment to enhance the way it welcomes visitors and promotes its collections through a complete review of the museum experience for the general public, academics, scientists, researchers and employees of the museum.
July 16, 2019
Accenture Launches “Marketing Disrupted” Podcast Series to Help CMOs and Their Organizations Thrive in the Age of Digital Disruption
TORONTO; June 17, 2019 – Accenture (NYSE: ACN) today launched Marketing Disrupted, a seven-episode podcast series focusing on key themes and challenges that chief marketing officers (CMOs) face in this age of digital disruption.
June 17, 2019