Use of Smartphones by Bargain-Hunting Consumers is Changing the Customer-Retailer Relationship, Accenture Survey Finds
NEW YORK; Dec. 6, 2010 – A global survey by Accenture (NYSE:ACN) on mobile devices and shopping shows that smartphone users would find it useful to download money-off coupons to their phones (79 percent), and receive instant money-off coupons as they pass by an item in a store (73 percent). Conversely, fewer than half (48 percent) of smartphone users have downloaded a coupon from their PCs. The survey results highlight how the growing use of smartphone technology and the economic downturn have encouraged cost-conscious consumers to explore alternative retail channels, such as online and smartphones, to secure bargains.
December 06, 2010
Accenture and NHN Corporation Sign Agreement to Collaborate to Develop Mobile Applications for Smartphones
SEOUL; Dec. 2, 2010 – Accenture (NYSE:ACN) and NHN Corporation have signed an agreement to collaborate in the development of applications for smartphones in South Korea. NHN is a leading Internet content service operator in South Korea.
December 01, 2010
More Than Two-Thirds of U.S. Consumers Seek Medical Advice Via the Internet and Social Media, Accenture Study Finds
CHICAGO; Nov. 16, 2010 -- A new Accenture (NYSE: ACN) survey shows that U.S. consumers seeking medical advice are turning to medical websites, social media sites, online communities and informational websites in far greater numbers than the web sites of pharmaceutical companies. According to the survey, of the more than two thirds (68 percent) who go online for health information, slightly more than one in 10 (11 percent) regularly turn to a pharmaceutical company’s website to seek information about an illness or medical condition, compared to nine in 10 (92 percent) who look to other online resources more frequently.
November 16, 2010
Accenture Announces Deployment of Digital Diagnostics Solution to Cloud at Microsoft 2010 Asia High Tech Summit
TOKYO; Oct. 14, 2010 — Accenture (NYSE: ACN) is deploying its digital diagnostics engine, which scans websites to identify performance problems and structural deficiencies, into the Windows Azure platform. Accenture is deploying the diagnostic engine through Accenture Interactive, the company’s digital marketing, marketing analytics and media management business.
October 13, 2010
Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture
PALO ALTO, Calif.; Oct. 4, 2010 – Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture (NYSE:ACN). Another key finding of the report, titled “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,”is thatmarketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.
October 04, 2010
Communications Providers Say Retail Channel is Essential for Success, But Stores Must Evolve To Match Consumers’ Needs, Accenture Research Finds
NEW YORK; Sept. 21, 2010 – Three out of four global communications providers plan to open more communication provider-owned retail stores over the next two years and must cultivate an improved customer-focused experience to succeed, according to research by Accenture (NYSE: ACN).
September 21, 2010
Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
NEW YORK; Aug. 11, 2010 – Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN). The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
August 11, 2010
Perception of Data Security at Odds with Reality, Accenture Study Finds
NEW YORK; April 27, 2010 – Nearly three-quarters of organizations believe they have adequate policies in place to protect sensitive, personal information, yet more than half have lost sensitive data within the past two years — and nearly 60 percent of those organizations acknowledge data loss as a recurring problem, according to findings of a globalstudy released today by Accenture (NYSE: ACN).
April 27, 2010
Accenture Introduces Over-The-Top TV Solution
LAS VEGAS; April 12, 2010 – Accenture (NYSE: ACN) today introduced a new set of capabilities to help communication, entertainment and retail companies address the growing consumer demand for “anytime” video services. The announcement was made at the National Association of Broadcasters (NAB) show.
April 12, 2010
Consumers Desire Better “Touch and Feel” Retail Experience When Buying Communications Products and Services, Accenture Study Finds
BARCELONA; Feb. 16, 2010 – Three out of four consumers still want to visit a physical retail store when buying a communications product or service, but they are not very satisfied with their experience and rated it only slightly better than average, according to an Accenture (NYSE:ACN) study released today.
February 16, 2010