NEW YORK; April 11, 2016 – A new study by Accenture (NYSE: ACN) found that digital is transforming sales organizations, with Global 2000 firms spending an astounding $2.4 trillion on digital sales channels and tools1
. Yet, despite the increased investment in automation and the growing sophistication of tools, companies have yet to maximize their potential. The study titled, “Empowering Your Sales Force: It’s Not Just Automation, It’s Personal,” conducted by Accenture Interactive
, finds organizations have a tremendous opportunity to rethink their approach to sales enablement by aligning digital tools to the evolving needs of today’s sales representatives and their customers.