March 21, 2017

Accenture Interactive Named by Adobe as 2016 Marketing Cloud Partner of the Year – Americas for the Second Consecutive Year

LAS VEGAS; Mar. 21, 2017 – Accenture (NYSE: ACN) has been recognized as the 2016 Marketing Cloud Partner of the Year – Americas by Adobe™, a global leader in digital marketing and digital media solutions, for the second year in a row. Adobe presented the award to Accenture Interactive at last night’s Adobe Summit in recognition of its commitment to a cloud-first agenda in marketing services and the collaborative and successful work the two companies have achieved together. 
March 13, 2017

Accenture Introduces Accenture Genome, Next-Generation Personalization Solution

NEW YORK; Mar.13, 2017 – Accenture Interactive has launched Accenture Genome, a personalization technology that helps accelerate transformation by enabling brands to create highly individualized experiences based on individual customers’ unique motivations. 
March 02, 2017

Time for Organizations to ‘Get Real’ About Their Content Identity, Says Accenture Interactive Study

NEW YORK, Mar. 2, 2017 The insatiable demand for quality content requires organizations to move beyond traditional advertising and to harness their ability to produce truly authentic, credible and relevant content. According to new research from Accenture Interactive, titled “You Are Your Content,” quality content is the single most important driver of brand engagement. It is more critical than ever for organizations to master their content identity as it is the true reflection of who an organization is to its audiences – internal and external. 
February 24, 2017

Accenture Helps Avianca Design and Launch a Travel-Experience Chatbot for Its 28 Million Customers

BOGOTA, Colombia; Feb, 24, 2017 – Accenture (NYSE: ACN) has helped Avianca Holdings SA (NYSE: AVH), the national airline for Colombia, develop a chatbot to enhance the airline’s digital customer experience by providing travelers with a range of helpful travel-related services and real-time information.
February 20, 2017

Accenture Announces Intent to Acquire Digital Agency SinnerSchrader AG to Drive Expansion of Accenture Interactive in Germany

KRONBERG i. Ts and HAMBURG, Feb. 20, 2017Accenture (NYSE: ACN) has announced its intent to acquire SinnerSchrader AG, one of the leading digital agencies in Germany. The acquisition will strengthen and expand the capabilities of Accenture’s digital agency, Accenture Interactive, to provide customer experience services to clients in Germany. The two companies welcome the planned acquisition as a great opportunity for their clients and employees. 
February 13, 2017

Accenture Appoints Former Mayo Clinic Design Director Lorna Ross to Lead New Fjord Studio in Dublin

DUBLIN; Feb. 13, 2017 – Accenture Interactive and Fjord, its design and innovation unit, announced that Lorna Ross will head up a new Fjord design studio based in Dublin. As the newly appointed group design director and studio lead, Ross will be responsible for driving growth and innovation internally and with clients. 
January 20, 2017

Accenture Launches Liquid Studio in London to Accelerate Digital Business Transformation

LONDON; Jan. 20, 2017 – Accenture (NYSE: ACN) has opened its first UK-based Liquid Studio in the heart of London’s business district. The Liquid Studio is purpose-built to help speed up innovation and software development cycles, giving clients an open environment in which they can accelerate their next phase of digital transformation. At the Liquid Studio, clients can quickly turn concepts into products, taking days to achieve what used to take months. Experimenting with innovative technologies including artificial intelligence (AI) and Internet of Things (IoT) helps organizations become more agile around their operations and customer experience. 
January 17, 2017

Accenture Interactive Hires Digital Marketing Veteran Tammy Soares

SAN FRANCISCO; Jan. 17, 2017 – Accenture has hired Tammy Soares as managing director to lead Accenture Interactive’s West region in North America. In her new role, she will will be responsible for overseeing Accenture Interactive’s business in eight states: Alaska, California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington. Based in San Francisco, she will focus on driving growth, bringing innovation to clients and strengthening the digital agency’s impact in the region. 
December 13, 2016

Mixed Reality and Humanizing Artificial Intelligence: New Accenture Report Highlights the Evolving Role of Design as More Innovative, Responsive and Emotive Than Ever

NEW YORK; Dec. 13, 2016 – If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organizations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture (NYSE: ACN) has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organizations and society in the year ahead. 
December 13, 2016

M6 Publicité and M6 Web Select Accenture’s New Advertising Offering, Powered by Artificial Intelligence, To Target Ads More Effectively

NEW YORK; Dec. 13, 2016 – M6 Publicité and M6 Web, Group M6 subsidiaries, have chosen the Accenture Video Analytics offering that uses artificial intelligence to more accurately predict customer advertising preferences and serve targeted ads more effectively. M6 Group is the second largest private TV Group in France with major traditional TV channels such as M6, W9, and 6ter, as well as 6play, a free digital TV platform.