October 13, 2016

Consumers Welcome Personalized Offerings but Businesses Are Struggling to Deliver, Finds Accenture Interactive Personalization Research

NEW YORK; Oct. 13, 2016 – New research from Accenture Interactive indicates that offering personalized experiences will translate to higher sales if businesses remove unintended barriers consumers report. While most consumers welcome personalized offerings, many complain of having received irrelevant recommendations and experienced an overwhelming choice of options when visiting brands and retailers’ websites.
October 05, 2016

Accenture Interactive Teams with Adobe to Launch Customer Engagement Solutions for Financial Services Organizations

NEW YORK; Oct. 5, 2016 – Accenture Interactive announced that it has teamed with Adobe to launch new digital marketing solutions for financial services organizations in North America and Europe. The newly released solutions are designed to help financial services clients attract, engage and retain high-value customers by creating relevant digital experiences that grow sales and revenue while improving retention and loyalty. 
July 03, 2016

Accenture Completes Acquisition of Majority Stake in IMJ

NEW YORK and TOKYO; July 3, 2016 – Accenture (NYSE: ACN) has completed its acquisition of a majority stake in IMJ Corporation (IMJ), a full-service digital agency. The majority acquisition enhances the capabilities of Accenture Interactive in the local market, bringing together leading-edge creativity, deep knowledge in advanced digital technology and consulting capabilities from Accenture and IMJ to provide seamless, end-to-end digital marketing services. Financial terms are not being disclosed.
June 29, 2016

Accenture Interactive Launches Its First Content Studio to Deliver Innovative and Engaging Content to Clients

NEW YORK; June 29, 2016 – Accenture Interactive has launched a new 10,000 square foot Content Studio in New York City to create and deliver various types of content, and explore new innovations in the emerging content space. The studio offers full multimedia production, including a state-of-the-art TV and video post-production facility, and supports new, collaborative models for delivering branded content in an omni-channel world. The focus of this first-of-its-kind facility for Accenture is to drive innovation, research, creative strategy, product development and industry best practices.
June 27, 2016

Accenture Introduces a High Velocity Customer Experience Solution Designed for Fast, Simplified Implementations of SAP® Solutions for Customer Engagement and Commerce

NEW YORK; June 27, 2016 – Accenture (NYSE: ACN) is launching a High Velocity Customer Experience solution, a fully functional and ready-to-use preconfigured solution built on a foundation of Accenture’s global experience and leading practices on customer engagement and commerce solutions from SAP Hybris. It is designed for fast deployment with predictable results at a reduced cost, and high flexibility that can be tailored to clients’ needs. High Velocity Customer Experience can be implemented in as little as three months, helping clients easily move processes into the cloud and accelerating time to value.
June 24, 2016

Accenture Launches New Customer Experience Support Service for Businesses Employing LINE

TOKYO; Jun. 24, 2016 – Accenture (NYSE: ACN) announced today the launch of a new comprehensive support service for businesses that employ LINE Business Connect, the service for businesses provided by LINE Corporation, to provide new and enhanced customer experiences. Accenture Interactive, which delivers end-to-end solutions and services for digital transformation as part of Accenture Digital, will provides this service in Japan and other countries as well.
June 22, 2016

Keeping up with Customers, not Competitors, Is Becoming Greatest Challenge to Brands, Accenture Interactive Study Finds

CANNES; June 22, 2016 – More than nine in ten companies are struggling to deliver digital customer experiences that exceed their customers’ expectations, according to a new study from Accenture Interactive. The finding reflects the huge challenge brands are facing as customer expectations are becoming “liquid” and changing at a lightning pace. The study, “Expectations vs Experience: The Good, The Bad, The Opportunity”, is based on a survey of 702 customer experience decision-makers from companies in 14 countries and was launched at the Cannes Lions Festival today.
June 16, 2016

Members of Customer Loyalty Programs Generate Significantly More Revenue for Retailers Than Do Non-Members, Accenture Research Finds

NEW YORK; June 16, 2016 – Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive.
June 07, 2016

Just-in-Time Marketing Boosts Revenue Growth, Accenture Report Finds

NEW YORK; June 7, 2016 – Just-in-time marketing can deliver a higher return on marketing dollars and companies pursuing this approach are three times more likely to beat their peers on revenue growth, according to a new report from Accenture (NYSE: ACN) based on a survey of more than 500 chief marketing officers globally.
June 01, 2016

Accenture Interactive Creative Leaders Selected as Jury Members for 63rd Cannes Lions International Festival of Creativity

NEW YORK; June 1, 2016 – Accenture Interactive, part of Accenture Digital, announced that the Cannes Lions has named two of its creative leaders – Emma Carpenter and Yaprak Gültay – jury members for the 2016 Cannes Lions International Festival of Creativity, taking place June 18-25. Cannes Lions is an eight-day program of creative inspiration, celebration, education and networking, attracting approximately 15,000 delegates from 100 countries.