Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills

PARIS; Nov. 14, 2019 – Accenture (NYSE: ACN) has completed its acquisition of Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. Accenture Interactive previously announced its intent to acquire Sutter Mills on October 11.
November 14, 2019

80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive Research Finds

MIAMI; Nov. 11, 2019 A global study released today by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth.
November 11, 2019

Accenture Interactive Expands its Design Capability in Japan

TOKYO; Nov. 10, 2019 Accenture (NYSE: ACN) today announced the opening of the Tokyo studio for Fjord, design and innovation from Accenture Interactive. The launch marks the first Fjord design studio in Japan. By introducing the capabilities of the world’s largest design and innovation consultancy in the local market, Accenture Interactive strengthens its commitment to unlocking Japan’s innovation potential through the power of human-centered experiences.
November 10, 2019

INFINITI Taps Accenture Interactive as its Experience Agency of Record in the Middle East

DUBAI, United Arab Emirates; Nov. 4, 2019 – Accenture Interactive was appointed by INFINITI Middle East to handle the auto manufacturer’s digital marketing duties across 11 markets in the Middle East region. The collaboration will assist INFINITI Middle East to continue to innovate in new ways by using digital channels and position the company as a leader in the ever-changing automotive world.
November 04, 2019

Accenture Interactive Acquires U.K. Digital Ventures Consultancy Bow & Arrow

LONDON; Oct. 31, 2019 – Accenture (NYSE: ACN) has acquired Bow & Arrow, a U.K.- based digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer needs. Financial terms were not disclosed.
October 31, 2019

New Global Research from Accenture Interactive Urges CMOs to Put People Before Data Collection to Deliver a Better Digital Advertising Experience

NEW YORK; Oct. 16, 2019 – New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.
October 16, 2019

Accenture Interactive Announces Intent to Acquire French Data Marketing Firm Sutter Mills

PARIS; Oct. 11, 2019 – Accenture (NYSE: ACN) has agreed to acquire Sutter Mills, a French firm that specializes in developing and executing data-driven marketing strategies for clients. The acquisition requires prior consultation with the relevant works councils and would be subject to customary closing conditions. Financial terms of the transaction are not disclosed.
October 11, 2019

Accenture Launches Experience Activation Network to Power Growth for World’s Leading Brands

MUMBAI, India; Sept. 24, 2019 – Accenture has opened a center in Mumbai that serves as the centerpiece of its new “experience activation network,” a collection of state-of-the-art sites worldwide that are dedicated to powering brand experiences that deliver marketing-led growth.
September 24, 2019

Accenture Interactive Completes Acquisition of Design and Innovation Firm, INSITUM

NEW YORK; Sept. 16, 2019 – Accenture (NYSE: ACN) has completed its acquisition of INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. This acquisition strengthens Accenture Interactive’s position as a leading Experience Agency in the region by expanding the world-class services of its design and innovation unit, Fjord, in Latin America and beyond.
September 16, 2019

Accenture Interactive to Acquire Leading Design and Innovation Firm, INSITUM

NEW YORK; August 12, 2019 – Accenture (NYSE: ACN) has entered into an agreement to acquire INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. The acquisition will strengthen Accenture Interactive’s position as a leading Experience Agency in the region by expanding the world-class services of its design and innovation unit, Fjord, in Latin America and beyond.
 
August 12, 2019