November 05, 2015

Omni-Channel Experience is Critical to Fueling B2B Customer Engagement, Finds Accenture and SAP hybris Study

NEW YORK and CHICAGO; Nov. 5, 2015 – As today’s business-to-business (B2B) buyers are increasingly adopting digital throughout every stage of the customer journey, expecting engaging, seamless, and consistent experiences across touchpoints, suppliers struggle to weave everything together into a coherent omni-channel strategy, according to new commissioned research by Accenture (NYSE: ACN) and SAP hybris (NYSE: SAP).
August 28, 2015

Accenture Acquires AD.Dialeto to Expand its Digital Marketing Capabilities in Brazil

SAO PAULO; Aug. 28, 2015 – Accenture (NYSE: ACN) has acquired AD.Dialeto, an independent Brazilian digital agency, strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. As a result of the acquisition, Accenture will enhance its ability to serve clients in the growing Latin American market with digital marketing and commerce services that help maximize a return-on-investment (ROI) of their digital programs. Terms of the transaction were not disclosed.
July 28, 2015

Accenture Interactive Expands its Design and Innovation Capabilities through New Fjord Studios, Bigger Global Footprint, Growing Design Team

NEW YORK; July 28, 2015 – To meet increased demand, Accenture (NYSE: ACN) continues to expand the capabilities of Fjord, the design and innovation unit within Accenture Interactive. Two years following the acquisition of Fjord, Accenture Interactive, part of Accenture Digital, has integrated and expanded its Design and Innovation capabilities under the Fjord banner and will be investing further in service design that drives business outcomes through the innovative use of digital technologies and elegant design across platforms including smart devices, tablets and PCs.
July 22, 2015

Accenture Acquires Chaotic Moon to Continue Growing its Digital Design and Innovation Capabilities

AUSTIN, TX; July 22, 2015 – Accenture (NYSE: ACN) has acquired Chaotic Moon, a creative technology studio that creates and develops user-centered experiences for leading brands, strengthening its full suite of marketing and digital services provided by Accenture Interactive, part of Accenture Digital. Terms of the transaction were not disclosed.
June 17, 2014

Seventy-Eight Percent of Marketing Executives Expect Digital Technologies to Drive a Transformation of Corporate Marketing Over the Next Five Years, Accenture Survey Finds

NEW YORK; June 17, 2014 – Seventy-eight percent of marketing executives believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to a new global survey by Accenture (NYSE:ACN).  However, a similar number of respondents (79 percent) believe their company will not be a fully operationalized digital business in the same amount of time.
February 11, 2014

Accenture and DataStax Establish Big Data Alliance, Helping Clients Offer Personalized Experience to Customers and Detect Fraud in Real Time

NEW YORK; Feb. 11, 2014 – Accenture (NYSE: ACN) and DataStax have signed an alliance agreement, formalizing their longstanding collaboration in helping clients manage and drive insights from big data seamlessly and rapidly across the enterprise. The two companies will continue to work closely providing clients with real-time, open source-based big data capabilities that enable businesses to detect and prevent fraud and create more personalized interactions online.
August 22, 2013

Disconnect Between CMOs and CIOs Threatens Marketing Effectiveness of Companies, Accenture Study Finds

NEW YORK; August 22, 2013 – A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture (NYSE: ACN). The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.
August 06, 2013

Accenture and Demandware Help Lacoste Launch its Online Business in China

NEW YORK and BURLINGTON, Mass.; Aug 6, 2013 – Accenture (NYSE: ACN) and Demandware, Inc. (NYSE: DWRE), have collaborated on a new multichannel commerce solution to help Lacoste rapidly establish its online presence in Greater China. The engagement with the global fashion brand leverages Accenture’s new solution, which uses Demandware as the core digital commerce platform.
August 05, 2013

Accenture and hybris Team to Implement Multichannel Commerce Solutions for Global Enterprises

NEW YORK and LONDON; August 5, 2013 – To help global companies implement cross-border multichannel commerce solutions more effectively, Accenture (NYSE: ACN) has become the sole global strategic partner of hybris, the world’s fastest-growing commerce platform. The agreement will enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.
July 08, 2013

Accenture Completes Acquisition of Acquity Group, Strengthening its Digital Marketing and eCommerce Capabilities

NEW YORK and CHICAGO; July 8, 2013 – Accenture (NYSE: ACN) has completed its acquisition of Acquity Group Ltd. (NYSE MKT: AQ), the second-largest independent digital marketing company in the United States, which provides strategy, digital marketing and technical services to help companies enhance their brand experiences and eCommerce performance.