June 22, 2018

Accenture Interactive Takes Home Cannes Lions Grand Prix for Creative Data for ‘JFK Unsilenced’

CANNES, France; June 22, 2018 – At the 2018 Cannes Lions International Festival of Creativity last night, Accenture Interactive captured the Creative Data Grand Prix for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. Created by Rothco, part of Accenture Interactive, the campaign used specialized AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.
June 20, 2018

Rothco, Part of Accenture Interactive, Scoops Three Cannes Lions for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

CANNES, France; June 20, 2018 – At the 2018 Cannes Radio & Audio Lions awards ceremony Tuesday evening, Accenture (NYSE: ACN)-owned Rothco, part of Accenture Interactive, took home three Cannes Lions trophies for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The campaign used specialized AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.
May 23, 2018

Accenture Interactive Programmatic Services Navigates Complexity of Digital Media Landscape

NEW YORK; May 23, 2018 – Accenture (NYSE: ACN) is increasing its focus and investment in the programmatic in-housing and media planning and buying arena with Accenture Interactive Programmatic Services. Accenture Interactive is helping clients navigate the complexity of the digital media landscape by empowering them to take control and ownership of their data and technology, providing them with greater transparency and enabling them to regain trust. 
May 11, 2018

Accenture Interactive Recognized as IBM Watson Customer Engagement Global Systems Integrator Partner of the Year Award at the 2018 IBM Beacon Awards

NEW YORK; May 11, 2018 – Accenture (NYSE: ACN) received a business unit award at this year’s IBM Beacon Awards ceremony. During the 2018 IBM Beacon Awards Ceremony, held recently in Las Vegas, Accenture Interactive was recognized as the Watson Customer Engagement Global Systems Integrator Partner of the Year. The award recognizes Accenture Interactive’s ability to deliver relevant commerce experiences across all customer touchpoints on a flexible, scalable platform that puts control over experience and commerce in the hands of the business teams.
May 08, 2018

Accenture Significantly Expands Footprint with Major Automotive Manufacturer Account

LONDON; May 8, 2018 – Accenture (NYSE: ACN) today announced that the BMW Group, one of the world’s leading premium manufacturers of cars and motorcycles, has extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across its digital channels worldwide.
May 07, 2018

Accenture Completes Acquisition of MXM, Bolsters Capabilities in Creative Services, Data-Led Marketing Execution, Content Strategy and Digital Marketing

NEW YORK; May 7, 2018 – Accenture (NYSE: ACN) has completed the acquisition of New York-based digital agency, Meredith Xcelerated Marketing (MXM), a content-focused leader in integrated marketing, cross-channel strategy development and creative execution. 
May 03, 2018

Accenture Interactive to Help Radisson Hotel Group Transform the Digital Customer Experience

LONDON; May 3, 2018 – Accenture (NYSE: ACN) today announced that Radisson Hotel Group, one of the world’s largest hotel groups, has appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention.
May 03, 2018

Widening Gap Between Consumer Expectations and Reality in Personalization Signals Warning for Brands, Accenture Interactive Research Finds

NEW YORK; May 3, 2018 – New research from Accenture (NYSE: ACN) finds consumers feel that digital experiences are falling short of expectations, yet they’re more likely to shop with a brand that treats them in a personalized manner. According to the 2018 Personalization Pulse Check from Accenture Interactive, 91 percent of consumers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations. 
April 30, 2018

Accenture Interactive Named Largest Digital Network Worldwide by Advertising Age in Annual Agency Report for Third Year in a Row

NEW YORK; April 30, 2018 – Ad Age has named Accenture Interactive the largest digital network worldwide in its Agency Report 2018, published today. This is the third consecutive year in which Accenture Interactive was ranked the largest digital network worldwide. The analysis is based on an evaluation of more than 600 agencies, networks and companies.
April 04, 2018

Accenture Interactive Named a Leader in Gartner's 2018 Magic Quadrant for Global Digital Marketing Agencies

NEW YORK; April 4, 2018 – Accenture (NYSE: ACN) Interactive has been named a Leader in Gartner’s 2018 “Magic Quadrant for Global Digital Marketing Agencies.1” Gartner states “these service providers focus on strategy, development, execution and measurement of customer-facing digital experiences across the customer journey” and are positioned based on their completeness of vision and ability to execute.