November 12, 2018

Accenture Interactive Acquires Swedish Customer Relationship Management Firm Kaplan

STOCKHOLM; November 12, 2018 – Accenture (NYSE: ACN) has acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics.
November 02, 2018

Accenture Interactive to Bolster Creative Capabilities By Acquiring Kolle Rebbe

HAMBURG; Nov. 2, 2018 – Accenture (NYSE: ACN) has entered into an agreement to acquire Kolle Rebbe, one of Germany’s leading creative agencies, known for its digital-first approach. The Hamburg-based agency will become part of Accenture Interactive and strengthen its ability to create and deliver integrated brand experiences for clients in Germany and across other geographies. The acquisition is subject to regulatory approval. Financial terms of the transaction were not disclosed.
October 22, 2018

Accenture Agrees to Acquire Brazilian Content Marketing Agency, New Content

SAO PAULO; Oct. 22, 2018 – Accenture (NYSE: ACN) has entered into an agreement to acquire New Content, an independent Brazilian content marketing agency, to strengthen its customer experience services provided through Accenture Interactive. The acquisition will enhance Accenture Interactive’s ability to serve its clients in Latin America with branded and strategic content that connects people and brands, and helps clients maximize the return-on-investment (ROI) of their marketing programs.
October 03, 2018

CMO Collaborators Fill the Gap in the C-Suite to Drive Business Growth, Accenture Interactive Research Finds

NEW YORK; Oct. 3, 2018 – New global research released by Accenture (NYSE: ACN) and conducted by Forrester Consulting reveals an opportunity for chief marketing officers (CMOs) to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite, technology ecosystem and agency partners, CMOs can drive customer experience (CX), a proven source of growth in modern organizations today.
September 18, 2018

Accenture Interactive Launches Fjord Johannesburg, its First Design and Innovation Studio in Africa

JOHANNESBURG; Sept. 18, 2018 – Accenture (NYSE: ACN) has launched its first design and innovation studio on African soil, Fjord Johannesburg. The move significantly expands the company’s design capabilities and demonstrates its commitment to unlocking Africa’s innovation potential through the creation of experiences that redefine industries in our constantly evolving digital era.
August 20, 2018

Accenture Appoints Adam Kerj Chief Creative Officer of the Nordic Region for Accenture Interactive

STOCKHOLM; August 20, 2018 – Accenture (NYSE: ACN) today announced that Accenture Interactive has appointed ad industry veteran Adam Kerj as chief creative officer for the Nordic region. In this role, Kerj will focus on building Accenture Interactive’s creative capabilities in Sweden, Norway, Denmark and Finland. The appointment is part of a strategic effort to strengthen Accenture Interactive’s presence in the region.
July 31, 2018

Accenture Interactive Completes Acquisition of HO Communication in Greater China

SHANGHAI; July 31, 2018 – Accenture (NYSE: ACN) has completed its acquisition of Shanghai-based HO Communication, a full-service digital marketing agency in China with a strong portfolio of local and multinational clients. The acquisition boosts Accenture Interactive’s ability to bring its differentiated blend of digital design, marketing, content and commerce services to clients in Greater China, seamlessly and at scale. 
June 22, 2018

Accenture Interactive Takes Home Cannes Lions Grand Prix for Creative Data for ‘JFK Unsilenced’

CANNES, France; June 22, 2018 – At the 2018 Cannes Lions International Festival of Creativity last night, Accenture Interactive captured the Creative Data Grand Prix for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. Created by Rothco, part of Accenture Interactive, the campaign used specialized AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.
June 20, 2018

Rothco, Part of Accenture Interactive, Scoops Three Cannes Lions for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

CANNES, France; June 20, 2018 – At the 2018 Cannes Radio & Audio Lions awards ceremony Tuesday evening, Accenture (NYSE: ACN)-owned Rothco, part of Accenture Interactive, took home three Cannes Lions trophies for its artificial intelligence (AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The campaign used specialized AI technology to create the speech the 35th US president was meant to make in Dallas on the day he was assassinated – The Dallas Trade Mart speech.
May 23, 2018

Accenture Interactive Programmatic Services Navigates Complexity of Digital Media Landscape

NEW YORK; May 23, 2018 – Accenture (NYSE: ACN) is increasing its focus and investment in the programmatic in-housing and media planning and buying arena with Accenture Interactive Programmatic Services. Accenture Interactive is helping clients navigate the complexity of the digital media landscape by empowering them to take control and ownership of their data and technology, providing them with greater transparency and enabling them to regain trust.