January 17, 2017

Accenture Interactive Hires Digital Marketing Veteran Tammy Soares

SAN FRANCISCO; Jan. 17, 2017 – Accenture has hired Tammy Soares as managing director to lead Accenture Interactive’s West region in North America. In her new role, she will will be responsible for overseeing Accenture Interactive’s business in eight states: Alaska, California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington. Based in San Francisco, she will focus on driving growth, bringing innovation to clients and strengthening the digital agency’s impact in the region. 
December 13, 2016

Mixed Reality and Humanizing Artificial Intelligence: New Accenture Report Highlights the Evolving Role of Design as More Innovative, Responsive and Emotive Than Ever

NEW YORK; Dec. 13, 2016 – If this year has taught us anything, it’s that digital technologies and hyper-connectivity are bringing user-led innovation to market faster than ever. Successful organizations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture (NYSE: ACN) has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organizations and society in the year ahead. 
December 13, 2016

M6 Publicité and M6 Web Select Accenture’s New Advertising Offering, Powered by Artificial Intelligence, To Target Ads More Effectively

NEW YORK; Dec. 13, 2016 – M6 Publicité and M6 Web, Group M6 subsidiaries, have chosen the Accenture Video Analytics offering that uses artificial intelligence to more accurately predict customer advertising preferences and serve targeted ads more effectively. M6 Group is the second largest private TV Group in France with major traditional TV channels such as M6, W9, and 6ter, as well as 6play, a free digital TV platform.
December 01, 2016

Accenture Launches Accenture Interactive Studios in Hong Kong to Accelerate Innovation for Clients

HONG KONG; Dec. 1, 2016 – Accenture (NYSE: ACN) has opened a flagship location for Accenture Interactive in Hong Kong, a more than 40,000-square-foot studio space that will serve as a go-to destination for the company’s clients to co-create, innovate and apply the latest digital technologies and experiences to shape the way we live and work. It is the digital agency’s new Hong Kong location where clients will have full access to the digital capabilities of Accenture Interactive, Fjord and PacificLink to help transform their businesses, ranging from innovation to strategy, experience design, creative content and technology – all under one roof.
November 29, 2016

Accenture Acquires Creative Agency Karmarama to Expand its Brand Strategy, Mobile Experience Capabilities in the UK

LONDON; November 29, 2016 – Accenture (NYSE: ACN) has acquired Karmarama, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers. The acquisition strengthens the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond. Terms of the transaction were not disclosed.
November 15, 2016

Accenture and RichRelevance Expand Strategic Alliance to Bolster Personalization Services for Leading Brands

NEW YORK; Nov. 15, 2016 – Accenture (NYSE: ACN) has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalization, to strengthen the capabilities of Accenture Interactive and boost the personalization services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
November 02, 2016

Netflix, Apple, Google, Microsoft, YouTube Are Most-Loved Brands, Reveals The Love Index 2016 From Accenture Interactive

NEW YORK; Nov. 2, 2016 – Netflix, Apple, Google, Microsoft and YouTube are the most-loved brands overall, according to a multi-country study published today by Accenture Interactive and Fjord, its design and innovation unit.
October 13, 2016

Consumers Welcome Personalized Offerings but Businesses Are Struggling to Deliver, Finds Accenture Interactive Personalization Research

NEW YORK; Oct. 13, 2016 – New research from Accenture Interactive indicates that offering personalized experiences will translate to higher sales if businesses remove unintended barriers consumers report. While most consumers welcome personalized offerings, many complain of having received irrelevant recommendations and experienced an overwhelming choice of options when visiting brands and retailers’ websites.
October 05, 2016

Accenture Interactive Teams with Adobe to Launch Customer Engagement Solutions for Financial Services Organizations

NEW YORK; Oct. 5, 2016 – Accenture Interactive announced that it has teamed with Adobe to launch new digital marketing solutions for financial services organizations in North America and Europe. The newly released solutions are designed to help financial services clients attract, engage and retain high-value customers by creating relevant digital experiences that grow sales and revenue while improving retention and loyalty. 
July 03, 2016

Accenture Completes Acquisition of Majority Stake in IMJ

NEW YORK and TOKYO; July 3, 2016 – Accenture (NYSE: ACN) has completed its acquisition of a majority stake in IMJ Corporation (IMJ), a full-service digital agency. The majority acquisition enhances the capabilities of Accenture Interactive in the local market, bringing together leading-edge creativity, deep knowledge in advanced digital technology and consulting capabilities from Accenture and IMJ to provide seamless, end-to-end digital marketing services. Financial terms are not being disclosed.