Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds

Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
NEW YORK; Aug. 11, 2010 – Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN).  The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
August 11, 2010

Accenture Completes Acquisition of Assets of CadenceQuest, Inc., a Customer Analytics Company

Accenture Completes Acquisition of Assets of CadenceQuest, Inc., a Customer Analytics Company
NEW YORK; June 8, 2010 -- Accenture (NYSE:ACN) has completed its acquisition of assets from CadenceQuest, Inc., a privately-held Arlington, Va.-based company specializing in customer data and analytics for retailers.
June 08, 2010

Accenture to Expand Marketing Offerings with Acquisition of Assets from CadenceQuest, a Leading Customer Analytics Company

Accenture to Expand Marketing Offerings with Acquisition of Assets from CadenceQuest, a Leading Customer Analytics Company
NEW YORK; May 18, 2010 -- Accenture (NYSE:ACN) has entered into an agreement to acquire assets from CadenceQuest, Inc., a privately-held Arlington, Va.-based company that specializes in customer data and analytics for the retail sector.
May 18, 2010

Latest Wave of Communications and High-Tech Corporate Investments In Customer Service Falls Short During Downturn

Latest Wave of Communications and High-Tech Corporate Investments In Customer Service Falls Short During Downturn
NEW YORK;  May 10, 2010 – New Accenture (NYSE: ACN) research has found that communications and high-tech companies—many of which are falling short in their customer service delivery--need to direct their investments at new levers that enhance the customer experience. These levers include social customer relationship management tools.
May 10, 2010

Perception of Data Security at Odds with Reality, Accenture Study Finds

Perception of Data Security at Odds with Reality, Accenture Study Finds
NEW YORK; April 27, 2010 – Nearly three-quarters of organizations believe they have adequate policies in place to protect sensitive, personal information, yet more than half have lost sensitive data within the past two years — and nearly 60 percent of those organizations acknowledge data loss as a recurring problem, according to findings of a globalstudy released today by Accenture (NYSE: ACN).
April 27, 2010

Accenture Introduces Over-The-Top TV Solution

Accenture Introduces Over-The-Top TV Solution
LAS VEGAS; April 12, 2010 – Accenture (NYSE: ACN) today introduced a new set of capabilities to help communication, entertainment and retail companies address the growing consumer demand for “anytime” video services. The announcement was made at the National Association of Broadcasters (NAB) show.
April 12, 2010

Accenture Announces Mobile Money Management Solution For High-Volume Mobile Financial Services

Accenture Announces Mobile Money Management Solution For High-Volume Mobile Financial Services
NEW YORK, March 9, 2010 -- Accenture (NYSE:ACN) has announced a new secure, high-speed, high-volume mobile financial transaction software solution for telecommunications service providers and large banks. The mobile money management solution allows firms to reach customers through existing mobile operator networks, web and Internet channels and mobile devices, regardless of the device their customers prefer to use.
March 09, 2010

Accenture Life Safety Solution Brings Wireless Technology to Heavy Industrial Locations

Accenture Life Safety Solution Brings Wireless Technology to Heavy Industrial Locations
NEW YORK; March 3, 2010 - Accenture (NYSE: ACN) today announced the first deployment of the Accenture Life Safety Solution, a wireless-enabled gas detection system that helps protect workers in potentially hazardous environments. The solution combines Wi-Fi and location-based technologies with gas detectors to allow companies to remotely monitor incidents in locations previously not suited for wireless networks.  
March 03, 2010

Accenture and SAS Plan to Jointly Develop, Implement and Manage Next-Generation Predictive Analytics Solutions

Accenture and SAS Plan to Jointly Develop, Implement and Manage Next-Generation Predictive Analytics Solutions
NEW YORK and CARY, NC; Feb. 17, 2010 — Accenture (NYSE: ACN) and SAS plan to expand their strategic relationship by jointly developing, implementing and managing next-generation predictive analytics solutions, a first for both companies.
February 17, 2010

Consumers Desire Better “Touch and Feel” Retail Experience When Buying Communications Products and Services, Accenture Study Finds

Consumers Desire Better “Touch and Feel” Retail Experience When Buying Communications Products and Services, Accenture Study Finds
BARCELONA; Feb. 16, 2010 – Three out of four consumers still want to visit a physical retail store when buying a communications product or service, but they are not very satisfied with their experience and rated it only slightly better than average, according to an Accenture (NYSE:ACN) study released today.
February 16, 2010