Use of Smartphones by Bargain-Hunting Consumers is Changing the Customer-Retailer Relationship, Accenture Survey Finds

Use of Smartphones by Bargain-Hunting Consumers is Changing the Customer-Retailer Relationship, Accenture Survey Finds
NEW YORK; Dec. 6, 2010 – A global survey by Accenture (NYSE:ACN) on mobile devices and shopping shows that smartphone users would find it useful to download money-off coupons to their phones (79 percent), and receive instant money-off coupons as they pass by an item in a store (73 percent). Conversely, fewer than half (48 percent) of smartphone users have downloaded a coupon from their PCs. The survey results highlight how the growing use of smartphone technology and the economic downturn have encouraged cost-conscious consumers to explore alternative retail channels, such as online and smartphones, to secure bargains.
December 06, 2010

Accenture and NHN Corporation Sign Agreement to Collaborate to Develop Mobile Applications for Smartphones

Accenture and NHN Corporation Sign Agreement to Collaborate to Develop Mobile Applications for Smartphones
SEOUL; Dec. 2, 2010 – Accenture (NYSE:ACN) and NHN Corporation have signed an agreement to collaborate in the development of applications for smartphones in South Korea. NHN is a leading Internet content service operator in South Korea. 
December 01, 2010

Accenture to Open Analytics Innovation Centre in Ireland

Accenture to Open Analytics Innovation Centre in Ireland
DUBLIN; Nov. 30, 2010:Accenture (NYSE: ACN) today announced plans to open a research, development and innovation centre in Dublin, Ireland, to develop predictive analytics solutions for clients worldwide. Predictive analytics applies advanced statistical modelling techniques to internal and external data sources to generate deeper insights that help businesses and governments drive better outcomes.
November 30, 2010

Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

NEW YORK; Nov. 19, 2010 – Accenture (NYSE:ACN) has agreed to acquire CAS Computer Anwendungs-und Systemberatung AG (CAS), based in Kaiserslautern, Germany, a leading international provider of customer relationship management (CRM) and mobility software focused on  retail execution  and trade promotions for the consumer products industry.  CAS is recognized by key industry analysts as a leader in the development and implementation of software solutions that are used extensively by many of the world’s major consumer product companies and can be deployed on all major mobile devices.  Terms of the transaction were not disclosed. 

November 19, 2010

More Than Two-Thirds of U.S. Consumers Seek Medical Advice Via the Internet and Social Media, Accenture Study Finds

More Than Two-Thirds of U.S. Consumers Seek Medical Advice Via the Internet and Social Media, Accenture Study Finds
CHICAGO; Nov. 16, 2010 -- A new Accenture (NYSE: ACN) survey shows that U.S. consumers seeking medical advice are turning to medical websites, social media sites, online communities and informational websites in far greater numbers than the web sites of pharmaceutical companies.  According to the survey, of the more than two thirds (68 percent) who go online for health information, slightly more than one in 10 (11 percent) regularly turn to a pharmaceutical company’s website to seek information about an illness or medical condition, compared to nine in 10 (92 percent) who look to other online resources more frequently.  
November 16, 2010

Accenture Announces Deployment of Digital Diagnostics Solution to Cloud at Microsoft 2010 Asia High Tech Summit

Accenture Announces Deployment of Digital Diagnostics Solution to Cloud at Microsoft 2010 Asia High Tech Summit
TOKYO; Oct. 14, 2010 — Accenture (NYSE: ACN) is deploying its digital diagnostics engine, which scans websites to identify performance problems and structural deficiencies, into the Windows Azure platform.  Accenture is deploying the diagnostic engine through Accenture Interactive, the company’s digital marketing, marketing analytics and media management business.
October 13, 2010

Chemicals Companies Miss Margin Potential Due to Poor Customer Segmentation, Accenture Survey Finds

Chemicals Companies Miss Margin Potential Due to Poor Customer Segmentation, Accenture Survey Finds
NEW YORK; Oct. 6, 2010 – Chemicals companies are not reaching their margin potential because they are over servicing customers and missing opportunities to offer premium priced services, according to global research undertaken by Accenture (NYSE: ACN) in association with the American Chemicals Council (ACC). The survey of 1,100 respondents shows that a lack of customer understanding is preventing chemicals suppliers from segmenting their market and identifying the factors their customers most value. 
October 06, 2010

Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture

Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture
PALO ALTO, Calif.; Oct. 4, 2010 –  Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture (NYSE:ACN).  Another key finding of the report, titled  “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,”is thatmarketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.
October 04, 2010

Communications Providers Say Retail Channel is Essential for Success, But Stores Must Evolve To Match Consumers’ Needs, Accenture Research Finds

Communications Providers Say Retail Channel is Essential for Success,  But Stores Must Evolve To Match Consumers’ Needs, Accenture Research Finds
NEW YORK; Sept. 21, 2010 – Three out of four global communications providers plan to open more  communication provider-owned retail stores over the next two years and must cultivate an improved customer-focused experience to succeed, according to research by Accenture (NYSE: ACN).
September 21, 2010

Accenture wins Oracle Titan Awards for Business Intelligence and Public Sector Solutions

Accenture wins Oracle Titan Awards for Business Intelligence and Public Sector Solutions
NEW YORK; Sept. 20, 2010 – Accenture (NYSE: ACN) today announced it has received two Oracle PartnerNetwork North America Titan Awards for its work in public sector and business intelligence/data warehousing. The awards were announced at the annual Oracle OpenWorld conference, which kicked off Sunday in San Francisco. 
September 20, 2010