Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

NEW YORK; Nov. 19, 2010 – Accenture (NYSE:ACN) has agreed to acquire CAS Computer Anwendungs-und Systemberatung AG (CAS), based in Kaiserslautern, Germany, a leading international provider of customer relationship management (CRM) and mobility software focused on  retail execution  and trade promotions for the consumer products industry.  CAS is recognized by key industry analysts as a leader in the development and implementation of software solutions that are used extensively by many of the world’s major consumer product companies and can be deployed on all major mobile devices.  Terms of the transaction were not disclosed. 

November 19, 2010

Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

NEW YORK; Nov. 19, 2010 – Accenture (NYSE:ACN) has agreed to acquire CAS Computer Anwendungs-und Systemberatung AG (CAS), based in Kaiserslautern, Germany, a leading international provider of customer relationship management (CRM) and mobility software focused on  retail execution  and trade promotions for the consumer products industry.  CAS is recognized by key industry analysts as a leader in the development and implementation of software solutions that are used extensively by many of the world’s major consumer product companies and can be deployed on all major mobile devices.  Terms of the transaction were not disclosed. 

November 19, 2010

Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture

Operational Transformation Needed to Align Marketing and IT Groups as Companies Seek Competitive Advantage in Fast-Changing Digital World, Finds Study from CMO Council and Accenture
PALO ALTO, Calif.; Oct. 4, 2010 –  Operational change is required for corporate marketers and information technology (IT) professionals as they seek to “lead not lag” to embrace new digital marketing technologies and channels in the quest to acquire, maintain and enhance customer relationships and increase revenue, according to a new report from the CMO Council and Accenture (NYSE:ACN).  Another key finding of the report, titled  “The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance,”is thatmarketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.
October 04, 2010

Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds

Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
NEW YORK; Aug. 11, 2010 – Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN).  The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
August 11, 2010

Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds

Insufficient Budgets, Shortage of Skills and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds
NEW YORK; Aug. 11, 2010 – Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture (NYSE: ACN).  The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.
August 11, 2010

Accenture and Asprea Sign Seven-Year Application and Infrastructure Outsourcing Agreement

Accenture and Asprea Sign Seven-Year Application and Infrastructure Outsourcing Agreement
LONDON; June 28, 2010 – Accenture (NYSE: ACN) has signed a seven-year agreement with Aviva‘s property claims repair service, Asprea, to provide application and infrastructure outsourcing services for its buildings claims division in the UK. Financial terms were not disclosed.
June 28, 2010

Accenture Completes Acquisition of Assets of CadenceQuest, Inc., a Customer Analytics Company

Accenture Completes Acquisition of Assets of CadenceQuest, Inc., a Customer Analytics Company
NEW YORK; June 8, 2010 -- Accenture (NYSE:ACN) has completed its acquisition of assets from CadenceQuest, Inc., a privately-held Arlington, Va.-based company specializing in customer data and analytics for retailers.
June 08, 2010

Poor Service Drives Consumers in Emerging Markets to Switch Providers; Emerging Market Consumers Most Likely to Write about Bad Service Experiences on the Internet, Accenture Study Finds

Poor Service Drives Consumers in Emerging Markets to Switch Providers; Emerging Market Consumers Most Likely to Write about Bad Service Experiences on the Internet, Accenture Study Finds
NEW YORK; Nov. 12, 2009 – Companies expanding into emerging markets during the economic upturn may find that consumers there more readily quit doing business with a company because of poor service than consumers in mature markets, according to findings in the fifth annual Accenture (NYSE:ACN) consumer service study.  
November 12, 2009

Companies Make Innovation a Priority for Growth in Aftermath of Downturn But Management Shortcomings Hinder Results, Accenture Research Finds

NEW YORK; Nov. 10, 2009 – Innovation is a top priority for companies seeking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released today by Accenture (NYSE:ACN). 
November 10, 2009

Governments Must Improve Engagement with Citizens and Collaborate With Other Providers to Improve Service Delivery and Outcomes, New Accenture Report Finds

Governments Must Improve Engagement with Citizens and Collaborate With Other Providers to Improve Service Delivery and Outcomes, New Accenture Report Finds
WASHINGTON; Jan. 12, 2009 – Engaging citizens and collaborating with a wider network of service providers are among the key practices that can help governments improve the quality of the services and outcomes they deliver to their constituents, according to a new report from Accenture (NYSE: ACN).
January 12, 2009