Sixty Eight Percent of Executives Unable to Measure Marketing Campaign Return on Investment, Says Accenture Study

Nearly three quarters of the marketing executives in the U.S. and the U.K. say that their company is unable to measure a marketing campaign’s Return On Investment (ROI), according to a study released by Accenture
November 07, 2001

Avaya and Accenture Form Alliance To Provide Customer Relationship Management Systems For Enterprises

Avaya and Accenture announce a customer relationship management (CRM) alliance to deliver contact center business solutions to help enterprises increase operational efficiency, enhance and retain customer relationships and support revenue growth.
October 23, 2001