‘Social Wall’ implemented with Accenture and powered by Salesforce Marketing Cloud displays the top conversations happening across Facebook, Google+, Twitter and more
Located in the Davos Congress Center, the Social Wall features an 8-meter-wide screen that displays real-time visualizations of trending conversations happening on social channels such as Facebook, Google+ and Twitter around the annual gathering of world leaders. This year’s gathering features the most socially savvy list of participants with more than 800 delegates active on Twitter. The Social Wall allows participants to take the pulse of the conversations and key themes emerging from the global gathering by highlighting the most popular trending topics, the most active and influential participants, and the most active regions on social channels. In all, the Social Wall is expected to monitor half a billion social media conversations a day.
“We’re in a social revolution, and social technologies provide an incredible opportunity for organizations to connect with their customers, employees or constituents in entirely new ways,” said George Hu, COO, salesforce.com. “The world leaders gathering in Davos can now see the conversations happening on social media about the important issues in the world today.”
The Social Wall is powered by Salesforce Marketing Cloud, the world’s most comprehensive social marketing suite that enables any brand to listen, engage, advertise and measure results of social media marketing programs, all in one place.
The Social Wall is located outside the plenary hall in the Davos Congress Center.
About World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.
Accenture is a global management consulting, technology services and outsourcing company, with 259,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.
- Grow your business with the world’s #1 sales app, Salesforce Sales Cloud.
- Deliver amazing customer service with the award-winning Salesforce Service Cloud.
- Listen, engage, advertise, and measure social media marketing with the Salesforce Marketing Cloud.
- Achieve breakthrough collaboration and productivity with Salesforce Chatter.
- Align, motivate and drive performance with Salesforce Work.com.
- Build social and mobile cloud apps on the Salesforce Platform and extend success with the world’s leading enterprise app marketplace, the AppExchange.
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