Move Supports Carrier’s Growth Plans and Ancillary Revenue Generation Strategies
MINNEAPOLIS and MEXICO CITY; March 5, 2014 – Mexican ultra-low cost airline Volaris (BMV: VOLAR and NYSE: VLRS) has converted to Navitaire’s hosted passenger reservations, travel commerce and revenue accounting services. Terms of the contract were not disclosed.
Volaris chose Navitaire’s New Skies reservations and Travel Commerce solutions to drive its ancillary revenue generation goals and enhance customer service across its network of 46 cities in Mexico and the United States. The tightly integrated systems provide Volaris with a flexible platform to uniquely differentiate its services through tailored up-sell and cross-sell opportunities to help boost profitability. The Navitaire SkyLedger revenue accounting system allows the carrier to track, reconcile, and recognize revenue as flights take off. It will also provide powerful reporting and analytic capabilities to improve business decisions.
Navitaire, a wholly-owned subsidiary of Accenture (NYSE: ACN), provides technology and business solutions to the airline and high-speed rail industries.
Navitaire’s New Skies® reservations system is a comprehensive airline passenger sales and management solution providing integrated Internet sales, mobile booking and check-in, ancillary revenue generation, airport check-in, departure control, and real-time reporting capabilities. The modular system is designed to serve all airline business models by offering broad industry connectivity to global travel agency systems, inter-airline and alliance code-share services, and customer self-service integration.
Volaris has grown rapidly. In 2013, it earned a 22.7 percent total passenger market share among Mexican carriers to become the second largest Mexican airline in terms passengers carried based on Mexico’s Directorate General of Civil Aeronautics (DGAC) information. With plans to add 66 more aircraft in the coming years, Volaris chose the highly scalable Navitaire platform to support its expansion plans and to help increase their income. The implementation took place during the last quarter of 2013.
“Navitaire offers us proven solutions enabling Volaris to operate efficiently, further reducing our unit costs,” said Holger Blankenstein, Volaris Chief Commercial Officer. “We are convinced that Navitaire is the best system in the market to help us achieve our revenue generation strategies, especially on the ancillary revenue side, and drive continued profitable growth.”
“New Skies provides Volaris with market leading technology to help leverage revenue streams and enhance the customer experience,” said David Evans, Navitaire managing director. “Our advanced solutions will help Volaris be well positioned for growth to become a high performance digital airline.”
Navitaire’s New Skies platform forms part of the Accenture Connected Travel Business Service. This service enables travel, public transportation organizations, and suppliers to offer a unique experience to customers by increasing operational efficiency, sales performance and data visibility. The Accenture Connected Travel Business Service combines skills, assets, software platforms and processes to focus on specific issues faced by public transportation, travel, and manufacturing industries.
Volaris (BMV: VOLAR and NYSE: VLRS) is an ultra low cost airline based in Mexico. With a highly efficient business model based on providing ultra low cost travel and highly efficient operations to offer competitive pricing and drive demand, Volaris aims to provide outstanding levels of high quality services. Volaris targets travelers who seek competitive prices and who travel for leisure or business purposes, or to visit family and friends in Mexico and specific US destinations. The carrier’s pricing strategy, based on providing a complete offering of ancillary services, enables Volaris to offer ultra low fares and travelers to choose and specifically pay for a wide range of optional services. Volaris’ mission is to provide passengers with the highest standards of quality customer service at an affordable price.
Since beginning their operations in March 2006, Volaris has increased its routes from an initial 5 to a current 102 and its fleet from 4 to 44 aircraft. Volaris currently operates over 200 daily flight segments on routes connecting 33 cities in Mexico and 13 cities in the United States with Mexico’s most modern airplane fleet. Among other recognitions, Volaris has received the prestigious ESR Award for Social Corporate Responsibility for three consecutive years. For more information, please visit: www.volaris.com.
Navitaire (www.navitaire.com) delivers industry-leading technology services supporting growth, profitability and innovation to 50 airlines worldwide, including many of the world’s most successful airlines. Navitaire offers a full suite of proven solutions focused on revenue generation and streamlining costs in the areas of reservations, ancillary sales, distribution, revenue management, revenue accounting and business intelligence. A wholly owned subsidiary of Accenture, Navitaire has offices in North America, Europe, Asia and Australia.
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