Top Analyst Firm Places Accenture in "Leaders" Quadrant for CRM Service Providers in Europe and North America
NEW YORK; May 17, 2007 — Accenture (NYSE:ACN) has been positioned in the “Leaders” quadrant in Gartner Inc.’s 2007 Customer Relationship Management (CRM) service provider marketplace analyses for Europe and North America.
For its recently published “Magic Quadrant for CRM Service Providers, Europe, 2007”  and “Magic Quadrant for CRM Service Providers, North America, 2007”  reports, Gartner evaluated vendors across Europe and North America on their ability to execute and their completeness of vision.
The two sets of criteria provide a view of how well each service provider performed in a spectrum of services, relative to its peers, including how well each is positioned for the future. In both the North American and the European analyses, Gartner positioned Accenture based on its “ability to execute” and “completeness of vision.
”The combination of these two measurements is used to map a company’s position in the Magic Quadrant. According to the reports, Gartner positions vendors in the “Leaders” quadrant when its assessment of those companies reveals they are “performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market.”
“We believe these results reflect that Accenture is helping companies achieve and sustain high performance by rethinking how they view customer relationship management,” said Woody Driggs, managing director of Accenture’s Customer Relationship Management practice. “When it comes to attracting and retaining customers, and increasing share of wallet from those customers, companies need to make a critical leap. Today and in the future, managing customer relationships is more about managing sets of experiences than individual touch points.”
Gartner, which uses client references as part of its evaluation of the service providers, undertakes this annual assessment to provide enterprises with data and analysis to help clients select their CRM service providers.
About the Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. The analysis depicts how certain vendors measure up against criteria for that marketplace, as defined by the Gartner Group. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With more than 152,000 people in 49 countries, the company generated net revenues of US$16.65 billion for the fiscal year ended Aug. 31, 2006. Its home page is www.accenture.com.
1] From Gartner report, “Magic Quadrant for CRM Service Providers, Europe,” March 29, 2007, authored by Matthew Goldman, Frances Karamouzis and Ed Thompson
2] From Gartner report, “Magic Quadrant for CRM Service Providers, North America,” April 7, 2007, authored by Matthew Goldman, Frances Karamouzis and Ed Thompson