July 16, 2013
Shanghai International Port Group Turns to Accenture for New Technology Strategy
Terminal operator at world’s busiest port will use new management information platform to support geographic and services expansion
SHANGHAI; July 16, 2013 – Accenture (NYSE: ACN) has been selected by Shanghai International Port (Group) Co., Ltd (SIPG) to design an information technology (IT) strategy to support the expansion of SIPG. The work includes designing and building an information management platform that will use analytics to help SIPG improve the analysis of operations and support its decision-making processes.
SIPG is the exclusive operator of all of the public terminals in the Port of Shanghai, the world’s busiest container port. As part of a five-year strategy plan, SIPG has turned to Accenture to help define a new IT strategy to help it retain its market position as a leading terminal operator. The technology strategy will support plans for geographic and services expansion.
Accenture is working with SIPG to deliver a clear vision and plan for all future technology capabilities that will underpin growth across its business. The new information management platform will be based on a set of key performance indicators that will be defined by Accenture and SIPG. This will help improve SIPG’s analytical capabilities, strengthening its enterprise processes. The solution will enable deeper insight into customer service levels based on data analysis of real-time productivity information of vessels as they berth in Shanghai. Integration with video footage will allow customers to view real-time broadcast footage of their vessel via an iPad application.        
“The shift in global trade to the region is building a thriving intra-Asia trade, forcing ports to expand infrastructure to ensure they are able to handle increased volumes, particularly from China,” said Fox Chu, from Accenture’s Ports Practice in Asia. “For port operators like SIPG, this represents a huge opportunity. Strengthening their analytical capabilities and combining that with a clear technology vision will help SIPG seek out higher levels of productivity in this extremely competitive industry.”
Having focused on capacity expansion, productivity improvement and capital investments in equipment, six Chinese ports now dominate the world’s top 10 container ports by volume. 
“Accenture believes that port operators across the region will consider switching focus to management capability rather than just capacity expansion to consolidate their position and even capture new volume,” said  Won-Joon Lee, managing director of Accenture’s Infrastructure Practice, Asia-Pacific. “This will drive the adoption of new technologies as well as analytics and shared services as port operators look to consolidate their leadership positions and fight off a wave of new market entrants. They will be able to make more informed, data-driven decisions and better positioned to take meaningful, analytics-based actions.”
To read more about Accenture’s work with the ports industry, click here
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 266,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page is www.accenture.com.
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Anthony Hatter
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