June 20, 2011

Reliance Entertainment Selects Accenture for Systems Integration
of its Digital Rights Management System

MUMBAI, INDIA; June 20, 2011– Reliance Entertainment Ltd., one of India’s leading media and entertainment companies, has selected Accenture (NYSE: ACN) to integrate a revenue-generating digital rights management system for two of its businesses: Reliance Entertainment and Reliance Home Video. Reliance Entertainment produces and distributes motion pictures and Reliance Home Video distributes home entertainment products. Financial terms of the contract were not disclosed.

Under the contract, Accenture is integrating a third-party’s digital rights management software with Reliance’s pre-existing rights management system and enterprise resource planning tool. This will enable Reliance to collect digital rights revenues globally from delivering content on multiple platforms including cinema, mobile handsets and tablet computers.

This systems integration initiative allows Reliance to automate many functions to generate more revenues by streamlining its business processes to handle larger transaction volumes, thus leading to a more effective calculation and collection of digital rights and royalties.

 “A growing number of Reliance customers are deciding when, where and on what platform they want to consume media and entertainment content,” said Sanjeev Lamba, CEO, Reliance Entertainment. “To address these diverse needs, our company needs a versatile, intelligent and reliable digital rights management system that will ultimately generate more revenues from our media assets.”

“There is immense scope for the monetization of content in the media and entertainment industry today, said Ashish Khanna, managing director of Accenture’s Communications & High-Tech group in India.  “We’re excited to be working with Reliance Entertainment and Home Video to handle its digital rights management globally as they overcome this hurdle for their business.”

 About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 215,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.  The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010.  Its home page is www.accenture.com.
About Reliance Entertainment:
Reliance Entertainment is the flagship motion picture arm of India’s Reliance Group with a significant presence in filmed entertainment (film production, distribution, and exhibition). Reliance Group also has key interests in broadcasting and new media ventures.
Reliance Entertainment has built an impressive film production slate in Hindi, English & other Indian languages, which it markets and distributes worldwide. Following its association with IM Global, the company now benefits from an international sales team with an excellent reputation and global presence dedicated to selling its Bollywood and regional language slate.
In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios and has development deals with Nicolas Cage’s Saturn Films, Jim Carrey’s JC 23 Entertainment, George Clooney’s Smokehouse Productions, Chris Columbus’ 1492 Pictures, Tom Hanks’ Playtone Productions, Brad Pitt’s Plan B Entertainment, Jay Roach’s Everyman Pictures, Brett Ratner’s Rat Entertainment, Julia Roberts’ Red Om Films and Brian Gazer and Ron Howards’ Imagine Entertainment.

About Reliance Home Video:
Reliance Home Video has taken significant strides towards its objective of emerging as the dominant player in Indian Home Entertainment.
The company is also the exclusive licensee to 3 of Hollywood’s prestigious studios Universal Pictures International BV Warner Home Video Paramount Home Entertainment Global & Dream Works Animation SKG Inc. With its robust pan India distribution network the company has ensured reach for the Bollywood and Hollywood products not only in urban market but also mass markets.
# # #
Girish Bhosle
Accenture, India
+ 91 989 20 27679
Gary Morgenstern
+1 973 301-3347