January 21, 2010
Oil and Gas Pros Rapidly Embracing Social Media and Collaboration Tools; Yet Corporate Policy Lags, Reports New Microsoft and Accenture Survey

 Respondents cite productivity boost and flexibility, but security concerns remain

HOUSTON; Jan. 21, 2010 – Nearly 75 percent of oil and gas professionals see value in using social media and collaboration tools at work – an 83 percent jump from responses in last year’s similar poll – but corporate-wide endorsement of these tools continues to lag behind, reports a Microsoft Corp. and Accenture (NYSE: ACN) survey released today.

The Microsoft and Accenture “Oil & Gas Collaboration Survey 2010” – that polled 275 professionals within international, national and independent oil and gas and related companies – found that social media and collaboration technology adoption is primarily a “grassroots” phenomenon within firms. At the same time, half of those surveyed said their companies prohibit or restrict the use of many of these publicly available tools, such as photo-sharing and social networking sites. 

Oil and gas employees stated that productivity gains (37 percent), work flexibility (95 percent) and the ability to complete projects on time and on budget (36 and 38 percent) are the primary reasons for use of social media and collaboration tools. However, company-wide endorsement has not mirrored employee demand. The survey found that only 11 percent of social media adoption is driven by the executive suite, and higher-ups’ greatest concerns center around a “limited ability to control or provide a secure environment” (39 percent).

“With fewer resources overall and colleagues scattered across continents, it is no surprise that oil and gas professionals are increasingly turning to technology to connect and share information,” said Craig Hodges, general manager, U.S. Manufacturing & Resources, Microsoft. “However, we recognize that securing company data and intellectual property are obviously key company priorities, and there are many corporate collaboration technologies today that achieve both goals.”

Craig Heiser, Accenture senior executive in the Energy industry group’s management consulting practice, said, “The survey shows companies are not realizing the strategic benefits from their collaboration tools investments such as increased workforce performance, improved sharing of knowledge or skills across the workforce. To realize the full potential of collaboration investments, companies need to change work processes and individual roles while training their employees on how to achieve improved business performance through collaboration.”

Johan Krebbers, Group IT architect for Shell, confirmed the industry’s need for heightened workforce collaboration -- “The challenge we have with exploration is that we have people positioned globally to explore for oil and gas. Eighty percent of our teams are global teams, with members in multiple locations around the world. We must offer world-class collaboration capabilities so that our people can work at a global level.”

For more information about the survey methodology and to download the full results, please visit: http://www.microsoft.com/oilandgas and
http://www.accenture.com/Global/Services/By_Industry/Energy/R_and_I/MicrosoftAccentureOilSurvey2010.htm

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 176,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.  The company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009.  Its home page is www.accenture.com.  or .

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information, press only:
Virginia Brooks, Brooks & Associates Public Relations for Microsoft, (903) 532-9714, virginia@brooksandassociatespr.com

Caitlin McCabe, Microsoft, (646) 225-4722, cmccabe@microsoft.com

Christine Fields, Accenture, (330) 234 6406, christine.fields@accenture.com

 

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