October 10, 2011
New Accenture CAS Release 9 Software Suite for the Consumer Goods Industry Introduces Managed Service Capability
Suite Includes Enhanced Direct Store Delivery and Trade Promotion Optimization
NEW YORK; Oct. 10, 2011 - Accenture (NYSE: ACN) has launched Accenture CAS release 9, a new version of its suite of software solutions for the consumer goods industry. The enhanced platform will help consumer goods companies improve operational efficiencies across the sales, marketing and field service functions, reduce software ownership costs, grow cross-border operations, accelerate implementation of the software and improve sales performance.
This latest version of the Accenture CAS suite of software continues to be licensed in an on-premise model as well as in the cloud as a managed service. This key development supports companies as they realize the benefits of an integrated customer management and mobility platform, complemented by a suite of Accenture business services that deliver incremental value beyond the traditional boundaries of subscription-based software.
The key enhancements that Accenture CAS release 9 delivers for consumer goods companies include:
- Next Generation Direct Store Delivery (DSD) featuring additional functionality that supports all mobile and sales processes and extends and completes the support of closed-loop customer management and mobility processes including pre-sales, van-sales and direct store delivery;
- Improved Trade Promotion Optimization (TPO) that features a formal methodology for assessing the quality of consumption data and its impact on a consumer goods manufacturer’s promotion analytics – increasing the speed to value;
- Accenture CAS operated in the Cloud as a Managed Service with software functions to fit CPG company demands delivered via cloud-based infrastructure including application management, infrastructure management and optional device management.
“Consumer goods companies demand support for their sales forces in all established and emerging markets across all direct and indirect channels, and this ninth generation of the Accenture CAS software suite is our response,” said Henning Fromme, senior executive at Accenture and Product Strategy and Development lead for Accenture’s consumer goods software business. “The Accenture CAS platform delivers a complete customer management and mobility solution, enabling companies to meet the inherent challenges of operating in diverse markets. This assists them in managing large, diverse and mobile sales forces, and enables them to better optimize routes, reduce data costs and improve customer collaboration.”
The Accenture CAS software platform combines Accenture’s consumer goods industry experience and global reach with the Accenture CAS software to create an integrated suite of retail execution and trade promotion management software applications and services. The software suite is part of the Accenture Software portfolio of products. Earlier this year, Accenture received a “Strong Positive” – the highest possible rating given – in Gartner’s report entitled “MarketScope for Sales Force Automation in the Consumer Goods Industry”1 for its Accenture CAS solution.
Accenture is a global management consulting, technology services and outsourcing company, with approximately 236,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.
 Gartner “MarketScope for Sales Force Automation in the Consumer Goods Industry” by Dale Hagemeyer, March 9th, 2011.
About the MarketScope
The MarketScope is copyrighted 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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