January 15, 2017
Kurt Salmon, part of Accenture Strategy, Partners with National Retail Federation to Launch App Showcasing Some of the Most Innovative Retail Stores in New York
 
NRF 2017 Store Tours app provides NRF Retail’s BIG Show attendees with unique look at New York retail stores
 
NEW YORK; Jan. 15, 2017 – Kurt Salmon, part of Accenture Strategy, and the National Retail Federation (NRF) today launched a new app that showcases some of the most innovative retail stores in New York. The NRF 2017 Store Tours app highlights the locations of stores, including the NBA Store, Bloomingdale’s 59th Street, Uniqlo and Zara, and provides NRF Retail’s BIG Show attendees with a guided tour of each one.
 
"As an organization dedicated to delivering next-generation customer experiences, we are thrilled to support NRF – the largest retail advocacy organization – in designing an exciting experience for its attendees," said Eric Shea, managing director, Kurt Salmon, part of Accenture Strategy. "NRF Retail’s BIG Show brings together some of the world’s top retail industry executives, and we look forward to providing them with a unique look at innovative stores in New York via the app."
 
Heading to #NRF17? Download the NRF 2017 Store Tours app brought to you by @KSRetail, part of @AccentureStrat
  

The mobile app provides industry professionals attending NRF Retail’s BIG Show with the opportunity to go on guided tours of a selection of innovative retail stores around New York. Each tour is built around the themes of ‘omnichannel’, ‘fashion and luxury’, and ‘food’, and will feature up to twenty retailers in each category.  
 
"New York is the shopping capital of the world and we wanted to make it as easy as possible for NRF Retail’s BIG Show attendees to see some of the most sophisticated stores the city has to offer," said Susan Newman, Senior Vice President of Conferences and Marketing, NRF. “We thank Kurt Salmon, part of Accenture Strategy, for its retail and technical prowess in developing this app, and can’t wait for our attendees to try it out next week."
 
Users can download the NRF 2017 Store Tours free app by visiting the Apple app store, Google Play, or the Microsoft app store. To learn more about the app, please visit: https://nrf2017.kurtsalmondigital.com
 
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
 
Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy.
 
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Contacts:

Lucy Davies
Accenture
+ 44 777 3044 808
lucy.d.davies@accenture.com