New company will work to address global issues related to food, water, and the environment by utilizing data and cutting-edge digital technology
OSAKA, TOKYO; Aug. 30, 2022 – Kubota Corporation and Accenture (NYSE: ACN) have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure. The new company will begin operations on September 1, 2022.
Kubota Data Ground will be a subsidiary with strategic capabilities in DX that it will use to further contribute to solutions for food, water, and environmental sustainability. In addition, the company will develop digital human resources and a cloud-based digital platform that will strengthen and upgrade existing businesses by connecting internal and external services and data.
The Kubota subsidiary will focus on promoting four key initiatives:
Creating Sustainability Solutions
The company will apply IoT, AI, and cloud technologies to data on crops and farmland to improve overall productivity in agriculture. In addition, the company will aim to solve food-related challenges and create new added value for the entire chain, starting with farmers through to distributors and consumers.
The company will create solutions that improve efficiency and extend use-life for pipes, treatment plants, and other urban infrastructure. It will also look to improve disaster resilience with monitoring and management platforms capable of responding to conditions throughout the water supply ecosystem.
It will also create resource recovery solutions that collect and sort waste materials and recycle them into electricity, fertilizer, and valuable metals.
Promoting Business Transformation
Creating Digital Human Resources
Building a Cloud-Based Digital Transformation Platform
Yuichi Kitao, president and representative director of Kubota Corporation, said, “Since its foundation, Kubota has been working to solve social issues related to the essential needs of food, water, and the environment. In recent years, food and water shortages, climate change, and other global issues have been presenting increasingly complex and diverse challenges.
These challenges require holistic solutions that leverage digital technology. As part of its commitment to being a platform provider that supports life, the well-being of society, and a sustainable environment, Kubota will take on the challenge of contributing to these solutions while still achieving business growth. With this joint venture with Accenture at the lead, we will accelerate the development of new solutions, strengthen our business foundation, and continually create corporate value.”
Atsushi Egawa, who leads Accenture’s business in Japan, said, “Our goal is to create 360° value for all our stakeholders — our clients, people, shareholders, partners, and communities. Kubota is a leader in addressing global issues in the areas of food, water, and the environment, so this joint venture embodies the combined ambition and philosophy of our two companies. Together we will continue to strive towards a sustainable society by fully leveraging our strengths, including the utilization of data, cloud, and AI, as well as the development of people who specialize in digital transformation.”
About Kubota Data Ground
Name: Kubota Data Ground, Inc.
Location: 1-2-47 Shikitsu Higashi, Naniwa-ku, Osaka City
Establishment: September 2022
Plan, design, develop, operate, sell, manage and maintain information systems
Design, develop and operate software, applications and infrastructure, etc.
Provide education and training for human resource and capability development, as well as related consulting services
Gather, analyze, and manage information, as well as information processing and provision of information
All businesses related to the above
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