February 23, 2010
ITV Awards Five-Year IT and Application Management Contract to Accenture

LONDON; Feb. 23, 2010 – Under a five-year agreement, Accenture (NYSE: ACN) will provide ITV plc (LSE: UK: ITV) with core IT service management, infrastructure. and application management services.
Accenture demonstrated its industry vision and capabilities to ITV at the Accenture Innovation Center for Broadband, a specialized facility based in Rome that serves clients who seek innovative video solutions that can be quickly transformed from ideas to reality. At the Center, a team of specialists design and deploy complex solutions for leading media organizations across Europe.
“ITV is transforming its business, and working with Accenture will provide us with the flexibility we need as our business changes,” said Richard Cross, Group Technology Director, ITV. “Our selection of Accenture affords us access to world-class capabilities that the Accenture Innovation Centre for Broadband can provide. Their deep experience in web TV, over-the-top services and the digital supply chain will help us as we look to transform our business.”
ITV plans to transition its desktop services, help desk, and data center management to Accenture later this year. Financial terms of the five-year agreement were not disclosed.
“ITV selected Accenture for two key reasons: Accenture’s ability to deliver the IT infrastructure and applications management services needed and Accenture’s deep experience in the broadcast industry, and our innovative vision in the areas of digital TV and the digital home,” said Stuart Orr, ITV client account director, Accenture. “I am delighted to team with ITV to support its business as it changes over the coming years.”
To learn more about the Accenture Innovation Center for Broadband, visit http://www.accenture.com/broadband
About ITV
ITV Plc is the UK’s leading advertiser-funded, free-to-air broadcaster and employs 4,000 staff worldwide within its Broadcasting, ITV Studios and Online businesses.
ITV’s broadcasting business is made up of ITV1, the UK’s largest commercial TV channel in terms of audience share, and the UK’s leading portfolio of digital channels - ITV2, ITV3 and ITV4. Annually ITV invests around £1billion in content for its broadcast channels and its website itv.com.
Itv.com is focused on delivering short- and long-form video content from ITV programming for viewing in real time or catch-up – the ITV Player allows users to access catch-up and watch clips from the best ITV programmes, all supported by advertising.
ITV Plc’s content business, ITV Studios creates and produces original programming for content buyers worldwide. With production centres in the UK, USA, Germany, France, Spain, Australia and Scandinavia, recent hit shows and formats include primetime successes Marple, Poirot, Lewis, Hell’s Kitchen, Dancing on Ice, Come Dine with Me and I’m a Celebrity… Get Me Out of Here!.   The business also generates revenues by distributing ITV and third-party programming internationally, and through the sale of associated DVDs and merchandise.
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 176,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performanace businesses and governments.  The company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009.  Its home page is www.accenture.com.
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Mark Radvanyi
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Mike Large
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