October 19, 2016
Etisalat Digital and Accenture Sign MOU to Lead Digital Transformation in the Region
Collaboration reaffirms commitment to digital transformation in an evolving economic landscape
DUBAI; Oct. 18, 2016 – Etisalat, through its newly established Etisalat Digital, have signed a memorandum of understanding (MOU) with Accenture at the Gitex Technology Week 2016, to collaborate in the digital solutions arena to enable ICT and digital transformation in the region. The two parties will work together combining Etisalat Digital’s technology platforms and solutions with Accenture’s business knowledge, solutions and expertise to deliver leading capabilities, assets and technologies. This commercial agreement will allow Etisalat and Accenture to provide large enterprise clients with end-to-end digital solutions and guide them through a transformational journey from design to rapid delivery resulting in tangible business results.
The MoU was signed by Salvador Anglada, Chief Business Officer of Etisalat Group and Omar Boulos, regional managing director of Accenture in the Middle East and North Africa, during Gitex Technology Week 2016, in the presence of senior representatives from both organizations including Francisco Salcedo, SVP, Digital Solutions, Etisalat and Gerardo Canta, managing director of Accenture’s Communications, Media & Technology practice in the Middle East, Africa, Russia and Turkey.
The commercial agreement is closely aligned with UAE government’s vision 2021, which aims to ensure sustainable development while preserving the environment, and achieving a strong balance between economic and social development. The integration of both companies’ capabilities will support the UAE public and private entities through the strategy, design and implementation of their IT and Digital roadmaps, leveraging the special mix of experience from both global and local markets, and strong credentials in technology-enabled business innovation.
“We are leveraging our collective expertise, forward thinking methodologies, and agile infrastructure to provide end-to-end digital solutions that will enable businesses to shift into a smarter today. We are delighted to start this digital transformation journey together with Accenture. This commercial agreement will focus on large scale projects that are built on Etisalat Digital’s platforms and solutions and is reinforced by the professional services, solutions and best practices from both parties.” said Anglada.
“Accenture has been very vocal about the importance of digital transformation to convert businesses and increase their local and global competitiveness.  In a scenario where the Internet of Things (IoT) is rapidly blurring the boundaries of the digital and physical worlds, Accenture remains committed to providing consumers with add-on conveniences and interactivity at the touch of a button to maximize their digital experience. We are confident that through our continued collaboration with Etisalat, a company that has led the digital revolution in the UAE and beyond, we will boost digital transformation, enabling the UAE to become one of the smartest countries in the world.” said Boulos.
The scope of the agreement will see Etisalat and Accenture create new Digital Channels and new Digital Products/Services leveraging Digital technologies (Internet of Things, Big Data, connected Health and connected Home, Artificial Intelligence, Robotics, Cloud), as well as the more traditional Technology (IT Transformation, Application Modernization, Enterprise Integration, Intelligent Infrastructure, Security).
“We are proud of our recent launch of Etisalat Digital, which will be providing intelligent digital solutions to enable businesses to make better, informed decisions and offer the right information and services to the right person at the right moment in the right place and through the right channel.  Both Etisalat Digital and Accenture are committed to delivering excellence and enabling our customers with powerful solutions that will reshape their businesses and allow them to benefit from the best technologies available”, said Salcedo.
“This agreement further strengthens Accenture’s strategic relationship with Etisalat. Previously, we have successfully combined forces on several projects and initiatives including strategic digital journeys, cloud services and digital marketing.” said Canta.
The Etisalat and Accenture commercial agreement will operate across multiple industries with special focus on Government, Health, Entertainment, large developments, Energy, Utilities and Banking.
About Etisalat
Etisalat is one of the world’s leading telecom groups in emerging markets. Headquartered in Abu Dhabi, Etisalat was established four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organization, Etisalat provides innovative solutions and services to 163 million subscribers in 17 countries across the Middle East, Asia and Africa.
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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Molly McDonagh
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