December 07, 2011
Cities Missing Smart Opportunity by Failure to Measure Hidden Value
Opening up data and digital assets is critical to accelerating low carbon cities
LONDON; Dec. 7, 2011 — Cities are wasting the potential of smart technologies by failing to realize the value of their hidden infrastructure and digital assets, according to a report published today by The Climate Group, Accenture (NYSE: ACN), Arup and Horizon Digital Economy Research at The University of Nottingham.  
The report, Information Marketplaces: The new economics of cities, states that while cities are using information and communications technology (ICT) to improve their sustainability and efficiency, they are not recognizing or measuring the full value of smart initiatives and are missing the opportunity to turn unused data and infrastructure into new low carbon solutions and services.
The report argues that the application of smart technology is being hindered because:
·         technology-led experiments often fail to achieve useful outcomes for consumers and residents
·         cities currently develop information and communications technology in fragmented projects without a coherent framework
·         cities are unsure of the social and financial payback from the investments they are being asked to make.
“Our cities sit on vast untapped resources of data and infrastructure that could be integrated to accelerate the clean revolution while improving the convenience and quality of urban life,” said Mark Kenber, CEO, The Climate Group. “To unlock that potential, cities need the right leadership to create a vision of social, environmental and economic goals that can be achieved by a more integrated application of smart technology.”
The report highlights two key steps to maximize the smart technologies in cities:
Articulate the benefits
Cities must capture the potential benefits of smart technology initiatives with a common set of metrics that can be translated into financial and non-financial values of relevance to different stakeholders. These will enable cities to:
·         compare the relative benefits of projects and prioritize between them; a smart grid and a road pricing initiative for example; 
·         achieve economies of scale  by identifying how a communications backbone, in this instance, could be used for both applications.
“We need to reframe the intelligent city value proposition by measuring and articulating the full social, environmental and  economic rate of return generated by city-wide initiatives,” said Simon Giles, global senior principal, Intelligent Cities, Accenture. “Only then can the private sector make the business case for participating. Only then can cities make the capital decisions that bring greatest value to citizens.”
Freely available data
Research carried out by Horizon suggests that cities must provide open and free access to their data and digital assets in the form of Application Programming Interfaces (APIs). Making bus passenger data available, for example, could result in a range of real time commuter information services. Opening APIs will reduce the cost to third-party developers of creating new information-based services and applications. It also will maximize competitive innovation by creating a level playing field for innovators.
“An intelligent city not only reduces carbon emissions, but attracts talent and investment through quality services and infrastructure and through convenience that delights residents,” said Volker Buscher, Director, Arup. “Cities must open up their digital assets and create a thriving information marketplace for innovations that achieve these aims. It will take courage for city leaders to challenge the cultural norms of their administrations and expose themselves to this form of dynamic collaboration.”
“By using the data from their digital infrastructure as a market creation asset, cities will be able to capture significantly more value from smart city ICT investments,”said Catherine Mulligan, Transitional Fellow, Horizon Digital Economy Research.  “In addition, developing new information marketplaces will help cities create new industries and achieve sustainable economic growth.”
The report makes several recommendations to policy makers and companies
Local and national governments
·         Encourage the use of common, international metrics to assess performance and to facilitate investment decisions;
·         Establish a capability within the city administration to align political objectives and civil administration with public and private sector project execution;
·         Start a debate on open data and on the role cities should play in creating growth opportunities. 
·         Understand the investment decision making process of cities to ensure private sector technology development aligns with public sector legal and procurement processes and timescales;
·         Encourage pre-procurement task forces, whereby companies can offer their technical expertise to help cities streamline procurement processes;
·         Use multi-partner trials to develop capabilities for longer term scaling of technology solutions.
About Arup
Arup is the creative force at the heart of many of the world’s most prominent projects in the built environment and across industry. From 90 offices in 35 countries our 10,000 planners, designers, engineers and consultants deliver innovative projects across the world with creativity and passion.  Visit
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 236,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.  The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011.  Its home page is
About The Climate Group 
The Climate Group is an independent, not-for-profit organization working internationally with government and business leaders to advance The Clean Revolution:  a massive upscale of smart technologies currently available, design and new business practices that will help to avert climate change and enhance economic growth and energy security. The Climate Group has operations in Australia, China Europe, India and North America. Its homepage is
About Horizon Digital Economy Research
Horizon is a Research Institute at The University of Nottingham engaged in Digital Economy Research. Horizon research focuses on the role of ‘always on, always with you’ ubiquitous computing technology and investigates the technical developments needed if electronic information is to be controlled, managed and harnessed. For more information visit
About The University of Nottingham
The University of Nottingham has award-winning campuses in the United Kingdom, China and Malaysia and serves 40,000 students. It is ranked in the UK’s Top 10 and the World’s Top 75 universities by the Shanghai Jiao Tong (SJTU) and the QS World University Rankings. It was named ‘Europe’s greenest university’ and ranked second in the world in the UI GreenMetric World University Ranking. More news from the University at:
Matthew McGuinness
Accenture Strategy and Sustainability Services
+44 77400 38921
Beth Hurran
+44 20 7755 5403
Nicholas Mandalas
The Climate Group
+44 20 7960 2991