February 12, 2015
Bumble Bee Seafoods Seeks More Effective Trade Promotion Management With Help From Accenture
NEW YORK; February 12, 2015 – Bumble Bee Seafoods, North America’s leading seafood company, will equip its staff with the information they need to better plan, target and execute more effective trade promotions with the implementation of Accenture (ACN: NYSE) CAS Trade Promotion Management (TPM) software. In addition, the new technology will improve collaboration with Bumble Bee Seafoods’ retail partners to help drive increased consumer demand.
Expanding on the long-standing relationship between the two companies, Accenture will assist Bumble Bee Seafoods in improving the effectiveness of trade promotions by integrating planning and execution software and process, including target setting, promotion planning, account management, volume forecasting, trade funds management, payments and deductions and analytics capabilities.
The new trade management software and process will provide greater insight into the factors affecting the performance of promotions and enable Bumble Bee Seafoods to assess planned and actual trade promotion spend, volume, ROI and weekly consumption results. Using out of the box functionality and configuration capabilities, the software can be deployed to analyse previous promotions and identify influencing factors which contribute to the success of future promotions.
“The ability to accurately assess and allocate trade promotion spend has never been more critical to our business,” said Tony Costa, senior vice president and CIO, Bumble Bee Seafoods. “We selected Accenture CAS software because it gives us real-time visibility into trade promotion activities and enables us to offset rising costs, increase promotional return on investment, support pricing strategies and be more responsive to changes in the marketplace. We believe that in in choosing Accenture CAS, Bumble Bee will continue to enjoy a significant competitive advantage.”
“Implementing more transparent and effective TPM processes, enabled by robust technology and analytics, provides a considerable increase in predictive accuracy, better allocation of trade dollars and greater retailer satisfaction and collaboration,” said Henning Fromme, managing director, Accenture CAS. “We are proud to continue our successful collaboration with Bumble Bee Seafoods by introducing new strategic functionality to deliver actionable insights on how their promotions are performing. This will enable executives to adapt their plans accordingly to maximize their effectiveness and help increase market share.”
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com
Accenture CAS with Accenture NewsPage is a leading sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization. Both are part of the Accenture Software portfolio of products. 
Accenture CAS is a key component within Accenture Route to Market Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology, and business process outsourcing that improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities.
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.
About Bumble Bee Seafoods
Bumble Bee Seafoods, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow’s® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The company also produces premium fresh frozen seafood under the Bumble Bee SuperFresh™ line. Bumble Bee SuperFresh™ seafood is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality all natural ingredients.
Bumble Bee’s mission is to provide healthy and nutritious product and meal solutions that are sourced sustainably. Its BeeWell for Life® brand philosophy and signature program by the same name encourage consumers to eat healthfully and deliciously while maintaining an active everyday lifestyle.
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Aleks Vujanic
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Julie Bennink
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