February 27, 2015
BP Selects Accenture to Help Transform Customer Experience at the Fuel Pump Using Digital and Advanced Analytics
LONDON; Feb. 27, 2015 – Accenture (NYSE: ACN) has been selected by BP’s fuels and convenience retail business, initially in Europe, to help the company better understand the needs of its customers and create a more innovative and competitive customer experience. 
Accenture will use digital tools and advanced customer analytics models to help BP transform the customer experience and improve its product and service offering. Initially, the project will focus on Europe with options to be extended over time.
“The fuels and convenience retail business is changing, with increased competition and new products and services providing customers with a menu of choices that they never had before, so we need to ensure that our customer offering is relevant, tailored and competitive,” said Olivier Martinet, lead for BP’s loyalty scheme agenda.   
“By implementing a new customer relationship management model, powered by advanced customer analytics, BP will have a much deeper understanding of its customers’ needs and expectations,” said Neale Johnson, managing director in Accenture’s energy industry group. “This will help BP increase its overall share of the fuels and convenience retail market, while improving its customer focus to deliver a more innovative and competitive experience that is tailored, differentiated and digitally enabled.”
To deliver this service, Accenture will leverage its Analytics Innovation Centre in Greece and its Global Delivery Network in India.
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with approximately 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Digital, comprised of Accenture AnalyticsAccenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital.
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Guy Cantwell
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Justyna Devraj
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