July 18, 2023

Bira 91 Collaborates with Accenture to Accelerate Enterprise Reinvention Journey

NEW DELHI: July 18, 2023 – Indian premium beer company, Bira 91, which spans 24 countries, is collaborating with Accenture (NYSE: ACN) to drive growth, increase business agility, and accelerate innovation through an enterprise reinvention program.

As part of its transformation strategy, Accenture will help Bira 91 design and deploy a digital core—which includes data, artificial intelligence, and machine learning—using SAP S/4HANA ® to enable a total reinvention of its enterprise through the integration of disparate technology platforms. Powered by cloud, the scalable technology platform will increase visibility and accessibility of data across the organization, helping to inform decision-making and raise productivity.

Indian premium beer company, Bira 91 is collaborating with Accenture to drive growth, increase business agility,
and accelerate innovation through an enterprise reinvention program

Accenture will help redesign the master data management (MDM) system to provide a single, integrated data model—across business processes and applications—and establish one trusted version of the truth. By integrating Bira 91’s data lake with SAP S/4HANA ®, the beer company will have access to intelligent search and analytics to unlock the full value of its enterprise data. Furthermore, the new platform will redefine business processes by streamlining operations, enhancing automation, and improving asset utilization and cash flows.

Ankur Jain, CEO and Founder of Bira 91 said, “The collaboration with Accenture is yet another step towards catalyzing Bira 91’s digital transformation journey. We believe that going digital will play a critical role in driving efficiency, achieving business growth and fulfilling our mission to bring flavorful beers to consumers worldwide at speed and scale.”

Manish Gupta, managing director and lead for Accenture’s Products group in India, said, “In the current environment of market volatility and supply chain disruptions, responding to ever-changing consumer needs fast is critical to business resilience. By using a robust data-driven technology platform, Bira 91 will have the insights needed to inform core business decision-making and be better positioned to achieve its ambitious expansion targets.”

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 732,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

About B9 Beverages
A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world. As one of the fastest growing brands in the world, Bira 91 has built a diverse portfolio of award-winning beers, one for every occasion, and aims to drive a global shift in beer towards more color and flavor. Bira 91 is now enjoyed in over 1000 towns and cities spread across 24 countries and brews its beers across four breweries in India. Bira 91 has its flagship taproom in Bengaluru, where it releases one new experimental beer every week, paired with its curry-shop menu. Bira 91 also offers branded merchandise across categories such as glassware, apparel, and gifts, to make every day a lot more playful. Established in 2015, Bira 91 is driven by a dynamic team of over 700 passionate beer lovers and is backed by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan. Bira 91 has also recently acquired The Beer Café, India’s leading Alco-Beverage chain to strengthen its play in pubs and taprooms and build India’s first large-scale direct-to-consumer platform focused on beer and innovation.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

# # #