Terrie Stengel
+1 (847) 714-4733

Michael Chmura
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May 09, 2001
Babson College & Indeliq Form Alliance to Build Sophisticated Simulation E-learning Applications

Babson Interactive to Provide Content for Indeliq’s Suite of Performance Simulations for Delivery to Enterprise Clients

CHICAGO, Ill. and WELLESLEY, Mass. – May 9, 2001 – Indeliq, the leading provider of performance simulation e-learning solutions to the corporate enterprise market, and internationally recognized Babson College today announced that they have formed an alliance to develop simulated e-learning applications. Through this alliance, Indeliq and Babson are jointly developing a suite of seven web-based simulations entitled “Building Business Acumen” that combine Babson’s integrated curriculum and Indeliq’s performance simulation design methods and technology to build high-value business skills. Indeliq was recently launched as an independent company by Accenture, the world’s leading provider of management and technology consulting services and solutions. Indeliq has built on the patented performance simulation technology that Accenture developed over the last ten years and is delivering proven simulation-learning technology to a wide audience of corporate users.

Indeliq’s performance simulation technology immerses students in a robust, interactive learning environment where they learn by doing. With 60 hours of total instruction time, the Building Business Acumen offerings provide individuals with active, real-world roles, where they are encouraged to take risks and face realistic outcomes, while they learn and master job-related skills. Corporations are increasingly recognizing the effectiveness of such learn-by-doing techniques. E-learning solutions that incorporate performance simulation technology can improve cognition and retention by up to 15 times, according to a landmark study by the NTL Institute for Applied Behavioral Sciences.

World-class executive education content
“To succeed in today’s intensely competitive environment, business executives must continually expand their business and managerial skills to become more innovative and better adept at problem solving and recognizing new market opportunities,” said Indeliq Chairman and Chief Executive Officer Daniel Hamburger. “We are thrilled to have as a content partner a world-class university like Babson that is internationally recognized for its focus on entrepreneurial management education in a changing global environment. For more than 25 years, Babson faculty has been designing and delivering executive education programs.”

Through the alliance, Babson faculty provides specialized executive education content and expertise on business needs and learning objectives, drawn from their years of teaching similar courses in traditional classroom settings. In addition, Babson professors will provide course epilogues to update learners on recent events and offer commentary regarding case studies. Each title provides learners with simulated activities backed by a robust feedback mechanism that directs them to expert resources, online coaching and specific reference materials to help them successfully complete the task. In addition, high-end multimedia tools, including text, graphics, videos, and interactive practice problems, enhance the real-world quality of the performance simulations.

"We are excited about combining the Building Business Acumen titles with our traditional face-to-face executive education methods,” said Thomas Moore, CEO of Babson Interactive LLC and dean of the Babson School of Executive Education. “We think this combination of Indeliq’s technology with Babson’s intellectual capital will surpass anything available in the e-learning marketplace."

First titles available soon
Indeliq will offer the e-learning performance simulation-based products to corporate enterprise clients, while Babson will incorporate the technology and methodology into its curriculum for corporate or university learners, either independently or in conjunction with a degree program.

The first Building Business Acumen titles include:

  • Creating Competitive Advantage
  • Evaluating Market Opportunities
  • Maximizing Operational Performance
  • Building a Business Case Managing in a Dynamic Environment
  • Capturing Global Markets
  • Enhancing Enterprise Value

The first three titles will be available to both Indeliq’s enterprise clients and to Babson’s School of Executive Education customers by June 2001. For more information, visit http://www.indeliq.com, or call 1.866.Indeliq (1.866.463.3547).

About Babson College
Babson College in Wellesley, Mass., was founded in 1919 by entrepreneur and financier Roger W. Babson. It grants BS, MBA and custom MS and MBA degrees through its Undergraduate Program and the F.W. Olin Graduate School of Business at Babson College, and offers executive development programs to experienced managers worldwide through the Babson School of Executive Education. The College’s for-profit venture, Babson Interactive LLC, develops distance learning programs and business simulations for executives and graduate students. For more information, visit www.babson.edu

Babson College is internationally recognized for its focus on entrepreneurial leadership/management education in a changing global environment. It is ranked #1 in Entrepreneurship by Business Week, Financial Times, U.S. News & World Report, and Success magazine.

Babson’s School of Executive Education (SEE) provides clients worldwide with innovative management development programs that meet organizations’ immediate and long-range goals and produce measurable change. Today’s business executives require new business and managerial skills for innovation, enhanced decision making, creative problem solving and opportunity recognition, Babson has developed programs around real work projects that are academically rigorous and immediately relevant to company specific objectives. SEE’s distinctive competencies include entrepreneurship, leadership and technology management

About Indeliq
Indeliq provides highly sophisticated, performance simulation-based e-learning solutions to the corporate enterprise market. Analogous to a flight simulator used to train pilots, Indeliq’s performance simulation technology immerses the business learner in an online work environment that encourages them to explore, take risks and face real-world outcomes while they learn skills such as strategic selling and financial acumen. Indeliq’s technical architecture is based on a “learn by doing” approach that results in higher levels of cognition and retention than traditional classroom and computer-based training approaches. Indeliq has now refined the tools and architecture to bring performance simulation to a much wider market with its packaged e-learning solutions.

Indeliq was launched as an independent company in March 2001 by Accenture, the world’s leading provider of management and technology consulting services and solutions. Indeliq has built on the patented performance simulation technology that Accenture developed over the last ten years for several global 500 corporations. Accenture will continue to offer highly customized performance simulation applications complementing Indeliq’s licensing and packaged applications strategy. For more information about Chicago-based Indeliq, see http://www.indeliq.com or call 1.866.Indeliq (1.866.463.3547).

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