October 06, 2014
Accenture to Provide Enhanced Digital Capabilities for Cricket Australia Fans
SYDNEY; Oct. 6, 2014 – Cricket Australia has named Accenture (NYSE: ACN) its Official Digital Technology Partner, awarding the company a four-year contract to provide digital transformation capabilities. The contract is part of Cricket Australia’s drive to provide enhanced digital experiences directly to cricket fans, ensuring they can follow the action no matter where they are around the world.
As the Official Digital Technology Partner of Cricket Australia, Accenture’s digital transformation work will include mobile application development, web portal implementation, analytics, social media, and content management and integration across all of Cricket Australia’s digital properties. Accenture Digital  will deliver and maintain all digital assets, providing cricket fans with the ability to receive improved and personalised content on any device.  
“Accenture will team with Cricket Australia to deliver integrated digital business and technology services, positioning the sport of cricket as a leader in using digital technologies to improve the fan experience,” said Russell Smyth, managing director, Communications, Media & Technology, Accenture in Australia. “As consumer viewing habits continue to evolve, it is vital for all sporting organisations to re-imagine how they can create an incredible digital experience for their fan base.”
Cricket Australia selected Accenture based on its broad spectrum of digital capabilities and proven track record of delivery excellence, according to Ben Amarfio, Executive General Manager – Media, Communications & Marketing for Cricket Australia.
“We recognised that there was an appetite among our fans for greater and improved access to cricket action, and the appointment of Accenture demonstrates our dedication to providing a digital experience that meets this demand,” Amarfio said.
“Accenture demonstrated its capabilities with the development and implementation of Cricket Australia’s streaming service last season, and I am confident that our broadened partnership will deliver world-class digital solutions to bring our fans closer to the cricket action on any device, anywhere and anytime.”

This follows a 2013 agreement to provide live streaming and subscriber management capabilities to Cricket Australia, making it possible for cricket fans to view matches live on their computers, smartphones and tablets using the Accenture Video Solution and digital video capabilities.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth.  Learn more about Accenture Digital at www.accenture.com/digital
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Georgia Hewett
Accenture Australia
+61 2 9005 5523
+61 417 699 567
Andrew Baber
Cricket Australia
+ 61 3 9653 8892
+ 61 414 984 109