December 12, 2018
Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering
 
Addition of digital media services company will strengthen Accenture Interactive’s ability to help clients transform the digital customer experience across the world’s largest digital platforms  
 
NEW YORK; Dec. 12, 2018 – Accenture (NYSE: ACN) has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms.
 
The addition of Adaptly will significantly bolster the capabilities of Accenture Interactive Programmatic Services. Adaptly’s digital media services will specifically support Accenture Interactive’s ability to activate, optimize, and measure media cross-platform and help advertisers drive superior business outcomes.
 
 
Watch Adaptly’s 2018 Sizzle Reel

“Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts,” said Scott Tieman, global head of Programmatic Services, Accenture Interactive. “Consistent with our mission to create, build and run the best customer experiences on the planet, Adaptly will complement our full suite of experience services and enhance our ability to deliver better, faster and more effective advertising campaigns.”
 
Upon completion of the acquisition, Adaptly will become part of Accenture Interactive Operations, a managed services capability. Drawing upon innovative human-machine talent, data, and technology capabilities, Accenture Interactive Operations drives a step change in omni-channel marketing performance — optimizing campaign performance and return on investment, while also providing real-time performance assessment and full transparency.
 
“The addition of Adaptly is a unique opportunity for us to add significant talent and capabilities,” said Nikki Mendonça, president of Accenture Interactive Operations. “This acquisition will help us to further reinvent today’s operating approach by re-engineering the campaign process with data, applied intelligence and digital technologies — resulting in improved ROI and greater transparency for our clients’ digital media omni-channel campaigns.”
 
Nikhil Sethi, co-founder and CEO of Adaptly, added, “As new consumer experiences emerge and new digital platforms are born, our mission has always been to help brands connect with people in new and powerful ways. These digital platforms are where most people interact with the brands they love and as a result, the majority of advertising spend is moving towards them. Being a part of Accenture is really exciting as, together, we’ll have an amazing opportunity to supercharge our key platform partnerships, drive more transparency and effectiveness for our clients, and enable them to deliver more relevant, high impact experiences. Joining Accenture will also enable us to help world-class brands with their most complex media activation challenges on a truly global scale.”
 
Founded in 2010, Adaptly is headquartered in New York City with nearly 150 employees and has additional offices in Chicago, London and Los Angeles. Adaptly partners with some of the leading digital platforms, including Amazon, Facebook, Google, Instagram and Snapchat. Its client roster spans 15 industries and includes brands such as Chico’s, Mazda, Prudential, Sprint and more.
 
Completion of the acquisition is subject to customary closing conditions. Terms of the transaction were not disclosed.
 
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
 
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com.
 
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Forward-Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These include, without limitation, risks that: Accenture and Adaptly will not be able to close the transaction in the time period anticipated, or at all, which is dependent on the parties’ ability to satisfy certain closing conditions; the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations could be adversely affected by volatile, negative or uncertain economic and political conditions and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the changing technological environment could materially affect the company’s results of operations; if Accenture is unable to keep its supply of skills and resources in balance with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; Accenture could face legal, reputational and financial risks if the company fails to protect client and/or company data from security breaches or cyberattacks; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; changes in Accenture’s level of taxes, as well as audits, investigations and tax proceedings, or changes in tax laws or in their interpretation or enforcement, could have a material adverse effect on the company’s effective tax rate, results of operations, cash flows and financial condition; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies; Accenture’s results of operations could be materially adversely affected by fluctuations in foreign currency exchange rates; as a result of Accenture’s geographically diverse operations and its growth strategy to continue geographic expansion, the company is more susceptible to certain risks; Accenture’s business could be materially adversely affected if the company incurs legal liability; Accenture’s work with government clients exposes the company to additional risks inherent in the government contracting environment; if Accenture is unable to manage the organizational challenges associated with its size, the company might be unable to achieve its business objectives; if Accenture does not successfully manage and develop its relationships with key alliance partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; Accenture might not be successful at acquiring, investing in or integrating businesses, entering into joint ventures or divesting businesses; if Accenture is unable to protect its intellectual property rights or if Accenture’s services or solutions infringe upon the intellectual property rights of others or the company loses its ability to utilize the intellectual property of others, its business could be adversely affected; changes to accounting standards or in the estimates and assumptions Accenture makes in connection with the preparation of its consolidated financial statements could adversely affect its financial results; many of Accenture’s contracts include payments that link some of its fees to the attainment of performance or business targets and/or require the company to meet specific service levels, which could increase the variability of the company’s revenues and impact its margins; Accenture’s results of operations and share price could be adversely affected if it is unable to maintain effective internal controls; Accenture might be unable to access additional capital on favorable terms or at all and if the company raises equity capital, it may dilute its shareholders’ ownership interest in the company; Accenture may be subject to criticism and negative publicity related to its incorporation in Ireland; as well as the risks, uncertainties and other factors discussed under the “Risk Factors” heading in Accenture plc’s most recent annual report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture’s expectations.
 
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Contact:
 
Kelly Coffed
Accenture
+1 404 219 3100
kelly.coffed@accenture.com
 
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