June 29, 2011
Accenture Study Shows Risk Management Gains Seat at CEO Table, Driving Competitive Advantage despite Persistent Challenges
Risk’s tie to profitability spurs further investment in function
NEW YORK; June 29, 2011 – Corporate risk management, viewed largely as a means of crisis management in the wake of the 2008 global financial crisis, has moved up the corporate agenda as a key to competitive advantage, according to a new report by Accenture (NYSE:ACN).
The report, “Risk Management as a Source of Competitive Advantage and High Performance, Accenture 2011 Global Risk Management Study,” is based on quantitative and qualitative research that was designed to measure and evaluate the progress companies have made since Accenture conducted a similar assessment in 2009.
In the 2009 study, 85 percent of the executives surveyed said their company’s risk management needed to be aligned with the company’s business strategy. According to the new study, significant progress has apparently been made in closing that gap: 85 percent of the 397 executives participating in the 2011 study said that risk, in fact, has become a driver of competitive advantage for their company. Nearly half (49 percent) of the respondents believe that corporate risk management will enhance the likelihood of long-term profitable growth for their company, and 48 percent said it will support sustainable future profitability.
Despite major investments to improve their risk management capabilities, the executives believe their companies still face critical exposure to risk. They also believe the benefits of enhanced risk capabilities have yet to be realized. More than half (52 percent) of the respondents said their individual company has invested $25 million or more since 2009 to improve risk management capabilities, and one in 10 said their company’s investment has exceeded $250 million. Despite these investments, 83 percent said additional investments would be made in risk management in the next two years as companies navigate market volatility, manage increased complexity and address a proliferation of risks ranging from supply chain and other operational issues to new regulations, reputational concerns and increased threat from financial fraud and other cyber- based crime.
Additionally, more than 80 percent of the executives said that the increasing volatility and complexity of the economic and financial environment have elevated the importance of risk management as a key management function.
As further evidence of the progress being made in elevating the importance of risk management as a corporate priority, 67 percent of the respondents said their company currently has an enterprise risk management (ERM) program, and an additional 15 percent said they have existing plans to implement an ERM program within the next two years.
The study also found that risk management is receiving great board visibility. Nearly half (45 percent) of the respondents said their company has a chief risk officer (CRO) today, up from only 33 percent just two years ago. Nearly one quarter (23 percent) of the respondents also said their company’s chief executive officer (CEO) now owns the responsibility for risk management, up from 13 percent two years ago. And, perhaps most significantly, 79 percent of the executives said the person responsible for risk management in their organization reports directly to the CEO.
“The best companies are not just improving risk management; they are using it to gain competitive advantage as they integrate their risk function and include it in strategic planning for a more proactive approach to decision making,” said Steve Culp, managing director of the Accenture Risk Management consulting service line. “As a result, new business opportunities are being pursued with a clearer view of the potential upside and downside, and executives are better able to engage in contingency planning to respond more effectively when risks become issues.”
Even so, the study found that only about 10 percent of the companies represented by the executives could be classified as “Risk Masters,” a term Accenture ascribes to organizations with advanced risk capabilities in areas considered to be of greatest significance to their organization and their overall business strategy. According to Accenture, Risk Masters apply risk management capabilities more effectively across the enterprise to achieve competitive advantage and mitigate risk, and they proactively include their risk organization in decision making across strategy, capital planning and performance management.
By generally wide margins, respondents whose companies were identified as “Masters” of risk management were significantly more likely to see the risk organization as driving such important business benefits as operational, credit or market loss reductions (according to 74 percent of “Masters” compared to 34 percent of “Non Masters”) and infusing a risk culture into the organization (69 percent of “Masters” compared to 36 percent of “Non Masters”).
For all risk organizations, however, the survey indicates that the top five challenges in the next two years will include: reducing cost, aligning risk management with the company’s overall business strategy, responding to regulatory demands, improving risk measurement and improving modeling and data management.
The Accenture 2011 Global Risk Management Study is based on a quantitative survey of executives from 397 companies across 10 industries. All respondents were C-level executives involved in risk management decisions at their companies; organizations were split primarily among Europe (30 percent), North America (31 percent), Latin America (18 percent) and Asia Pacific (19 percent). Different-sized companies were also represented: about half the companies represented had annual revenues over US$5 billion; one-fourth have revenues between US$1 billion and US$5 billion; the remaining quarter have revenues between US$500 million and US $1 billion.
In addition to the quantitative online survey, in-depth interviews were conducted with a number of executives whose views are also represented in the survey findings. These interviews enabled us to probe many of the key issues and hear lessons and perspectives of many of the leading companies in their industries. Reflections from these executives are included throughout this report.
Accenture is a global management consulting, technology services and outsourcing company, with more than 223,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is www.accenture.com.
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