May 08, 2018
Accenture Significantly Expands Footprint with Major Automotive Manufacturer Account
 
LONDON; May 8, 2018 – Accenture (NYSE: ACN) today announced that the BMW Group, one of the world’s leading premium manufacturers of cars and motorcycles, has extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across its digital channels worldwide.
 
Accenture Interactive is working side-by-side with the BMW Group’s digital teams, combining data, technology and creative services to put experiences at the centre of the brand’s communication. It is tailoring digital content to local requirements in multiple languages across 120 countries and delivering relevant advertising across all its channels including search and social.
 
Additionally, Accenture Interactive is providing 24/5 Market Coaching and Support Services for BMW and MINI markets worldwide. Based on innovative technologies, automated processes and efficient operations, Accenture Interactive is providing a website support service, covering all web platform related questions, issues and queries.
 
“Brands like BMW and MINI have the foresight to plan for customers’ evolving expectations of the brand’s experience,” said Anatoly Roytman, who leads Accenture Interactive in Europe, Africa and Latin America. “It is an exciting time to innovate and succeed in creating human-led experiences for customers – whether via digital or real-world touchpoints.
 
“As BMW’s and MINI’s experience agency, we can offer a new horizontal structure and connected approach to making creative and memorable customer experiences online and to build brand equity,” added Roytman.
 
About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
 
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @accentureACTIVE and visit www.accentureinteractive.com.
 
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Contact:
 
Alexandra Annable
Accenture
+44 7918780916
alexandra.annable@accenture.com
 
Anthony Hatter
Accenture
+44 7810 756 138
anthony.hatter@accenture.com