NEW YORK; June 30, 2014 – Accenture’s (NYSE: ACN) CAS Trade Promotion Management (TPM) software was evaluated in Gartner Inc.’s recently published “Vendor Panorama for Trade Promotion Management in Consumer Goods1.” Accenture was recognized as “good to very good” in five of eight “Company Assessment” criteria, including Company Vision, Geographic Strategy and Vertical/Industry Strategy. Accenture was also recognized as “good to very good” in seven of eight “Product Assessment” criteria, including Trade Promotion Optimization (TPO) Completeness, User Experience, Analytical Capabilities, Configurability and Market Aptness/Flexibility.
Gartner assessed 20 service providers across 16 criteria for the Vendor Panorama and writes, “Here, we profile the TPM and TPO marketplace, and the leading vendors in it, to help consumer goods companies use technology to better manage trade promotions.” This is the second year that this report has been published and Accenture CAS has been recognized in both reports.
“As the promotional landscape continues to change, we offer our clients the ability to draw on the right information in order to deliver on manufacturers’ promises and meet customer demand,” said Henning Fromme, managing director, Accenture CAS. “We believe this Gartner report recognizes Accenture’s commitment to creating a highly usable trade promotion management solution that integrates trade promotion optimization functionality, creating a single solution that successfully manages promotions from start to finish.”
According to Gartner, “Technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20 percent of revenue. Companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities.”
Accenture CAS with Accenture NewsPage is a leading integrated sales platform for the consumer goods industry with a suite of retail execution, trade promotion management and distributor management software, including direct store delivery, field service and trade promotion optimization. Both are part of the Accenture Software portfolio of products.
1 Gartner, Inc. “Vendor Panorama for Trade Promotion Management in Consumer Goods,” by Dale Hagemeyer, 28 March 2014.
Accenture is a global management consulting, technology services and outsourcing company, with more than 293,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software. For more information on Accenture CAS, visit www.accenture.com/accenturecas.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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