October 15, 2012
Accenture Positioned in the “Leaders” Quadrant of Leading Industry Analyst Firm’s Magic Quadrant for Customer Relationship Management
Evaluation Based on Leadership in Completeness of Vision and Ability to Execute
New York; Oct. 15, 2012 – Accenture (NYSE: ACN) has been positioned in the “Leaders” quadrant in Gartner, Inc.’s recently published “Magic Quadrant for CRM Service Providers, Worldwide.”[1]
Gartner assessed 14 providers for the Magic Quadrant, which focuses on the Customer Relationship Management consulting and solution implementation service market worldwide.  Gartner assessed providers across three Customer Relationship Management domains:  Sales, Marketing and Customer Service and Support.
“We believe Gartner’s positioning of Accenture in the Leaders quadrant is a recognition of our ability to help clients respond to increasingly demanding and better informed customers while driving up sales and profitability,” said Robert Wollan,  managing director, Accenture Sales and Customer Services.  “It also reflects the breadth and depth of the capabilities we continually invest in to help clients improve sales and customer service results across multiple channels. This is a growing market and we continually bring new value to clients with innovative solutions from pricing and profitability, to integrated multi-channel and social solutions, to customer analytics.”
The Gartner analysis weighted heavily the ability of a service provider to bring a multidisciplinary approach to CRM business issues and consistently craft and deploy holistic solutions.  Evaluations were based on:
  • Gartner analysts’ interactions with enterprises
  • The service provider’s demonstration of depth and breadth of CRM service capabilities
  • The provider’s current and potential market impact, as measured by frequency of appearances on shortlists
  • The provider’s ability to provide consulting and solution implementation services across multiple CRM platforms;
  • References from customers related to the provider’s vision, competencies and outcomes on recent CRM engagements
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with 257,000 people serving clients in more than 120 countries.  Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments.  The company generated net revenues of US$27.9 billion for the fiscal year ended Aug. 31, 2012.  Its home page is www.accenture.com.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
[1] Gartner “Magic Quadrant for CRM Service Providers,
Worldwide” by Patrick Sullivan and Ed Thompson, September 20, 2012.
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Rachel Frey