Start-ups with innovative digital solutions that connect consumer-facing industries with millennials should apply
NEW YORK; Jan. 17, 2017 – Accenture (NYSE: ACN) today opened nominations for the Accenture ConsumerTech Awards, which recognize start-ups that are enhancing the way organizations engage with millennials – with a focus on excellence in customer experience and personalization and on innovative ways to increase sales revenue, improve product sourcing and delivery, and help to enable a more digital workforce.
Accenture invites emerging brands and organizations that have built innovative marketing tools and ecommerce platforms, as well as other consumer technology start-ups, to apply. Applicants can enter at https://www.f6s.com/accentureconsumertechawardsnyc/apply until Feb. 10.
Selected finalists will present on Feb. 28 in New York to an exclusive panel of judges comprised of senior executives from globally recognized brands, established thought-leaders and financial investors in the industry. The winners will be announced on March 2 at the Millennial 20/20 summit in New York, at which Accenture is the title sponsor. In addition to receiving their award, winners will be given access to a team of industry experts at Accenture to obtain advice and consultation on how to improve select areas of their business and gain access to clients.
“By 2018, millennials – a group that’s more connected, informed and demanding than any other – will represent a quarter of the global population, with spending power greater than that of any other generation,” said Teo Correia, a senior managing director at Accenture. “The abundance of data available at their fingertips, combined with their connectivity, has contributed to their ever-rising expectations. Innovation is key to driving the connection for brands across the consumer-facing industries, including the consumer goods, travel, automotive and retail sectors. Following the success of previous awards, we look forward to finding new and innovative entrepreneurs and nurturing the impact they can have on consumer sectors as they evolve.”
The four categories in the Accenture ConsumerTech Awards are:
- Solutions that provide better understanding of consumer behavior and demands; improved product design, distribution, stock management and logistics; or increased footfall, sales, product offerings – both online and offline.
- Solutions that target and attract consumers to a brand, retain customers and increase their spend; customize and personalize brand experiences; or can provide flexibility and choice to match consumer lifestyles.
- Solutions that improve travel and hospitality experiences; reduce operating costs; or increase choice and improve customer service.
- Solutions that help drivers reduce environmental impact; improve retail and after-sales experience for cars and their ecosystem; or increase drivers and in-car productivity and data connectivity.
To be held March 1 and 2 at 415 Fifth Avenue in New York, the summit will see the gathering of more than 4,000 start-ups, brands, retailers and corporate businesses. Attendees will have the opportunity to hear from more than 200 world-class speakers, visit 60 experiential exhibitors, attend eight live immersive showcases, and participate in a series of networking opportunities.
Millennial 20/20 is the world’s first millennial summit focused on understanding the millennial-driven changing consumer marketplace. Bringing together thought leaders from emerging and established brands across various sectors, the summit will provide brands with the insights needed to effectively engage with the millennial mindset of today’s consumer.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 394,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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