Digital services will include capabilities to help SCA drive marketing success from the race
NEW YORK; August 28, 2014 – SCA, a leading global hygiene and forest products company, has selected Accenture (NYSE: ACN) to deliver a range of digital services to help maximize the outcomes of SCA’s participation in the 2014-15 Volvo Ocean Race. As “Principal Team SCA Digital Supplier,” Accenture will provide analytics and interactive marketing expertise to support the all-female Team SCA during the nine-month around the world race and raise its profile with global audiences through multiple digital channels.
Accenture will deliver a range of solutions and services to SCA through Accenture Interactive and Accenture Analytics, both now part of Accenture Digital. This includes the development and provision of an online performance center that will be at the heart of Team SCA’s online presence at Volvo Ocean Race. The center will deliver social media monitoring and analysis of Team SCA’s performance across all relevant digital marketing channels. Accenture will also provide service design and realization of mobile marketing activities such as apps, as well as guidance on shaping, localizing and delivering its communications campaigns to audiences in multiple markets covered in the campaign.
“As the Principal Team SCA Digital Supplier, we’re committed to bringing the best of analytics and interactive marketing capabilities to SCA. This will bring the excitement of the event to the team’s supporters, reach new audiences for SCA and expand their followers,” said Michael Sutcliff, group chief executive, Accenture Digital.
Josephine Edwall-Björklund, Senior Vice President Group Function Communications, SCA, said: “SCA’s participation in the Volvo Ocean Race, with an all-female team, is a great marketing opportunity for us to spread knowledge about SCA and our brands, such as TENA and Tork. With support from Accenture Digital, we will be able to precisely target our audiences, providing them with updates on our team’s performance and experiences. Engaging people through interactive digital channels plays an important role in SCA’s participation in the Volvo Ocean Race.”
The Volvo Ocean Race, which began life as the Whitbread Round the World Race in 1973, is a round-the-world yacht race and one of the most coveted prizes in the sport. The 12th edition of the Volvo Ocean Race will start on October 4, 2014, the day of the first In-Port Race in Alicante, Spain, and finish with one last In-Port Race on June 27, 2015 in Gothenburg, Sweden. The 38,739-nautical mile route will include stopovers in Cape Town (South Africa), Abu Dhabi (UAE), Sanya (China), Auckland (New Zealand), Itajaí (Brazil), Newport (Rhode Island, US), Lisbon (Portugal), Lorient (France) a pitstop in The Hague (The Netherlands) before finishing in Gothenburg (Sweden).
SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group had about 44,000 employees year end 2013. Sales in 2013 amounted to SEK 93bn (EUR 10.7bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com.
Accenture is a global management consulting, technology services and outsourcing company, with more than 293,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com.
Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at www.accenture.com/digital.
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