NEW YORK; May 30, 2006 – Accenture has been positioned in the “Leaders” quadrant in Gartner Inc.’s 2006 Customer Relationship Management (CRM) service provider marketplace analyses for Europe and North America.
For its recently published “Magic Quadrant for European CRM Service Providers, 2006” and “Magic Quadrant for CRM Service Providers, North America, 2006” reports, Gartner evaluated vendors across Europe and North America on their ability to execute and their completeness of vision. The two sets of criteria were then evaluated together, providing a view of how well each service provider performed in a spectrum of services, relative to its peers, including how well each is positioned for the future.
Gartner positions vendors in the “Leader” quadrant when its assessment of those companies reveals they are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market .
“Accenture’s focus is on helping clients transform their market and customer strategies,” said Woody Driggs, Accenture managing partner, CRM. “CRM can be a powerful growth engine when companies use it to put the customer at the center of everything they do. The winners will be those organizations that consistently leverage every customer interaction, across every customer channel to reinforce their brand image and to drive customer loyalty.”
Gartner, which uses client references as part of its evaluation of the service providers, undertakes this annual assessment to provide enterprises with data and analysis to help clients select their CRM service providers.
About the Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. The analysis depicts how certain vendors measure up against criteria for that marketplace, as defined by the Gartner Group. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Accenture is a global management consulting, technology services and outsourcing company. Committed to delivering innovation, Accenture collaborates with its clients to help them become high-performance businesses and governments. With deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. With more than 129,000 people in 48 countries, the company generated net revenues of US$15.55 billion for the fiscal year ended Aug. 31, 2005. Its home page is www.accenture.com.
 From Magic Quadrant for North America CRM Service Providers, 2006 authored by Matthew Goldman, Frances Karamouzis, Ed Thompson