October 02, 2015
Accenture Named As a Leader in IDC MarketScape Worldwide Life Science Sales & Marketing
BPO Vendor Assessment
NEW YORK; October 2, 2015 – Accenture (NYSE:ACN) has been positioned as a Leader in an IDC Health Insights IDC MarketScape vendor assessment covering BPO across sales and marketing in the life science industry.
The report, “IDC MarketScape: Worldwide Life Science Sales and Marketing BPO 2015 Vendor Assessment” (#HI258820, September 2015), provides an assessment of the life science sales and marketing industry and market trends, comparing major vendors and assesses the criteria that are most important for life science companies to consider when selecting a service provider.
“Life sciences companies continue to focus on improving reoccurring sales activity by consolidating disparate information sources and optimizing multichannel sales and marketing operations,” said Anne O’Riordan, industry managing director, Accenture Life Sciences. “We are pleased to be recognized as a Leader by the IDC MarketScape, which confirms how Accenture’s digital capabilities can make a difference for our clients.”
O’Riordan added: “As an example of this, Accenture has been providing a marketing services platform and operates all technical and operational aspects of it to deliver a comprehensive service that manages AstraZeneca’s digital content around the globe.”
For the purposes of this report, BPO includes outsourcing of all services including call center, customer support, and other ongoing repetitive processes, such as report generation or ongoing weekly, monthly, quarterly data breakdowns. For the analysis, the IDC MarketScape divided potential key measures for success into two primary categories: strengths and challenges. The assessment includes client references. The IDC MarketScape evaluated eight vendors for this assessment. Click here for graphic.
In designating Accenture as a Leader, the IDC Health Insights IDC MarketScape looked at vendors that demonstrated:
  • Deep, proven industry-specific expertise, with strong references;
  • Willingness to provide dedicated resources on an ongoing basis across sequential projects to maintain acquired best practices;
  • Capability to provide onshore/onsite resources.
Accenture has also been positioned as a Leader in IDC’s MarketScape: Worldwide Life Science Sales and Marketing ITO 2015 Vendor Assessment” (#HI258425); August 2015.
Click here to learn more about Accenture’s Life Sciences practice.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors. 

About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 358,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$31.0 billion for the fiscal year ended Aug. 31, 2015. Its home page is www.accenture.com.
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Cam Granstra
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