Accenture Named Adobe’s EMEA Digital Marketing Partner of the Year for Third Time in a Row
Also receives award as 2014 EMEA Growth Partner of the Year from Adobe
LONDON; April 28, 2015 – For the third consecutive year, Accenture (NYSE: ACN) has been recognized as EMEA Digital Marketing Partner of the Year by Adobe, a global leader in digital marketing and digital media solutions. Adobe has also named Accenture its EMEA 2014 Growth Partner.
Both awards were presented today/yesterday to Accenture at Adobe Summit EMEA, The Digital Marketing Conference, and acknowledge Accenture’s commitment to digital innovation and the collaborative and successful work the two companies achieved together for clients in 2014.
“For years, Accenture and Adobe have been collaborating to deliver digital marketing innovation and transformation work to brands in Europe and globally,” said Anatoly Roytman, EALA managing director for Accenture Interactive, part of Accenture Digital. “The EMEA Partner awards we’ve received reflect the successes Accenture and Adobe have achieved in helping clients provide relevant, digitally enabled experiences to customers. We’re fully committed to further driving our high-impact alliance to deliver greater marketing ROI to companies. For example, we have just launched Accenture Customer Engagement, a joint digital marketing service that simplifies the development, execution and measurement of digital marketing.”
“Adobe’s alliance with Accenture has strengthened significantly over the years, and we are pleased to name them the EMEA 2014 Digital Marketing Partner of the Year as well as the Growth Partner of the Year,” said Mark Zablan, president of Adobe EMEA. “Accenture and Adobe provided clients cutting-edge solutions, addressing the changing landscape of the marketing industry in EMEA and driving innovation and success.”
Last year, Accenture and Adobe announced a global strategic alliance to significantly improve marketing effectiveness and efficiency by achieving enduring customer relevance at scale. This alliance, for example, has helped Swiss bank UBS implement a next-generation marketing operating model with a scalable marketing operations platform that serves as a one-stop shop for all digital marketing needs.
Earlier this year, Accenture and Adobe introduced Accenture Customer Engagement, a pay-per-use, cloud-based managed service that brings together the leading digital marketing capabilities of Accenture Interactive and the best-in-class solutions of the Adobe Marketing Cloud. The new service is designed to simplify the development, execution and measurement of digital marketing. With Accenture managing both the services and the underlying solutions, it frees marketers from integrating and customizing technology and services and employing personnel trained in the solutions.
Adobe considered joint revenue, executive commitment, organizational alignment and unique value delivered to clients in determining the EMEA Digital Marketing Partner of the Year 2014. The EMEA Growth Partner of the Year 2014 award recognizes Accenture as the partner whose revenue contribution grew the most in Adobe’s fiscal year 2014.
Accenture is a global management consulting, technology services and outsourcing company, with more than 323,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow @AccentureSocial and visit www.accenture.com/interactive.
Jens R. Derksen
+ 49 175 57 61393