June 01, 2016
Accenture Launches Accenture Interactive Center of Excellence in Spain to Help Clients in Europe Fast Track Digital Marketing Content Creation
MADRID; June 1, 2016 – Accenture (NYSE: ACN) has opened a new center in Málaga, Spain, to help its European clients develop quality digital marketing content at speed and scale, and in a multitude of digital formats and languages. Over the next two years, the Accenture Interactive Center of Excellence is expected to create 150 new jobs.
The new facility specializes in accelerating the production of digital marketing content from banner ads and social media posts to websites and videos for marketing organizations. A highly skilled and growing team of front-end developers, designers, copywriters, and content managers, supported by industrialized production and quality management processes, helps clients move faster from digital marketing content vision to execution.
Depending on client needs, the center will collaborate closely with the client’s agencies to adopt creative ideas and motifs for distribution via digital channels across Europe, North America, Latin America and Asia-Pacific. A range of global and large local enterprises from the telecommunications, consumer goods and travel industries are already benefiting from the center’s capabilities.
Anatoly Roytman, managing director, Accenture Interactive for Europe, Africa, Middle East and Latin America, said, “Content is key to delivering superior customer experiences which makes it the lifeblood of marketing organizations. Today, they have to roll out and refresh content faster than ever, while budgets remain flat and customers won’t compromise on quality. We help marketing leaders accomplish that with the services provided through our new center, supporting their efforts to run an agile, high-quality and cost-effective marketing organization.”
Juan Pedro Moreno, Accenture Iberia Country Managing Director, said, “We are energized by the selection of Málaga as the location for the new Accenture Interactive Center of Excellence. It’s a testament to the strong pool of digital marketing talent available in the region to help meet the growing needs of clients.”
Technology companies have been operating in Málaga for more than 25 years. The new center, located in Málaga’s Technology Park, is also in close proximity to Málaga University, with approximately 40,000 students. Over the next two years, Accenture is planning to recruit from the city’s considerable talent pool to fill an anticipated 150 new jobs for professionals to support the creation, development, production and management of digital content in the new center.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @AccentureSocialand visit www.accenture.com/interactive.
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