Report states, Accenture Interactive “continues its global march on digital experience services”
NEW YORK; Nov. 29, 2017 – Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service providers. The report, “The Forrester Wave™: Digital Experience Service Providers, Q4 2017,” evaluated Accenture Interactive and 13 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence.
The report states that Accenture [Interactive] shows overall strength in its service offerings and strategy, including design, content and technology, as well as vision, co-innovation and thought leadership. Forrester also noted that it likes Accenture’s “investments in design studios and real-time data to support experience innovation.”
In addition to saying that Accenture Interactive received the highest score possible in the market and thought leadership criterion, the report notes that “clients like Accenture’s breadth of services, industry expertise, and ability to scale globally,” and adding that “Accenture is a good fit for companies with large-scale aspirations and a hefty partner for digital design, innovation, and execution.”
“Brands are no longer built from advertising, but from an amalgamation of experiences,” said Brian Whipple, head of Accenture Interactive. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the experience and expertise of a business consultancy with the capabilities of a creative agency and innovations of a technology powerhouse to deliver compelling and valuable experiences to our clients. We are honored that Forrester has recognized us as a leader in the market.”
View the report here.
About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @accentureACTIVE and visit www.accentureinteractive.com.
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 425,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
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