January 20, 2020
Accenture Interactive Positioned as a Leader in Independent Research Report on Asia Pacific Digital Experience Agencies
SINGAPORE; Jan. 20, 2020 – Accenture Interactive, part of Accenture (NYSE: ACN), has been named a Leader in the latest research report on Asia Pacific digital experience agencies from Forrester Research Inc., a leading research and global advisory firm.
Titled “The Forrester Wave™: Digital Experience Agencies in Asia Pacific, Q4 2019”, the report evaluates Accenture Interactive and 13 other vendors on 24 criteria across three categories: Current Offering, Strategy; and Market Presence.
Accenture Interactive received the highest score in the Current Offering and Strategy categories. In the Strategy category, it received the highest score possible in the vision, client co-innovation strategy, partner ecosystem and employee experience criteria.
The report states, “Clients like Accenture [Interactive]’s range of services and responsiveness to changing requirements and the quality and consistency of its work.” The report also states that Forrester likes Accenture Interactive’s strong service design capabilities that aim to help clients reinvent their business models and operations.
Brian Whipple, CEO of Accenture Interactive said, “Winning in today’s digital world is about creating great experiences. The convergence of marketing and technology enables brands to create new types of brand experiences that set themselves apart. We believe this Forrester report recognizes the strategic work we do with clients in furthering their experience transformation agendas.”
Recently, Accenture Interactive was also named a Leader in the "The Forrester Wave™: Global Digital Experience Agencies, Q4 2019.”
View “The Forrester Wave™: Digital Experience Agencies in Asia Pacific, Q4 2019” report here.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 505,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive drives sustainable growth for clients by creating meaningful Experiences that live at the intersection of purpose and innovation. In helping leading brands design, build and run Experiences across the entire journey—be it for a customer, employee, patient or citizen—Accenture Interactive leverages deep capabilities across three core offerings: New Propositions, Products and Services; Marketing, Content and Engagement; and Experience Platforms. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the fourth year in a row, and was named a 2019 Most Innovative Company in Advertising by Fast Company. To learn more, follow us @AccentureACTIVE and visit www.accentureinteractive.com.
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