Accenture Interactive Named World’s Biggest and Fastest-Growing Digital Agency Network by Advertising Age in Annual Agency Report
Record-Breaking Revenues and Expanded Scale, Capabilities Fuel the Nearly $3 Billion
Agency of Accenture
NEW YORK; May 2, 2016 – Ad Age has named Accenture Interactive, part of Accenture Digital, the largest – and fastest growing – digital agency network in the US and worldwide in its Agency Report for 2016, released today. The analysis is based on an evaluation of more than 1,000 agencies, agency network, and agency companies.
The top ranking reflects a banner year for Accenture Interactive, which combines the design, innovation and culture that clients expect from an agency, with the integration, scale, and technology of Accenture. Its market-leading position reflects significantly increased demand for its differentiated customer experience capabilities.
Ad Age’s 72nd annual Agency Report includes rankings based on domestic and worldwide revenues for fiscal year 2015. Accenture Interactive ranked:
- #1 – World’s 15 Largest Digital Agency Networks
- #4 – World’s Largest Consolidated Agency Networks
- #6 – World’s 50 Largest Agency Companies
- #1 – Largest U.S. Digital Agency Networks
- #2 – Largest U.S. Agencies from All Disciplines
Accenture Interactive has attracted clients in more than 20 industries, serves 70 of the top 100 Fortune Global 500 companies and has more than 300 patents issued or pending. It was named Leader in Forrester Research’s report: The Forrester Wave™: Digital Experience Service Providers, Q4 2015, and Accenture Digital was also named a leader in both The Forrester Wave™: B2B and B2C Global Commerce Service Providers, Q1 2015.
“Technology is fundamentally changing the way brands need to attract and engage their customers and requires a new agency model,” said Roxanne Taylor, Chief Marketing & Communications Officer, Accenture. “CMOs are looking for a partner which can bring new ideas and innovative thinking to improve both the customer and the employee experience.”
According to Ad Age, digital overall captured 41.3% of U.S. agency revenue in 2015 – up from 39.7% in 2014. Ad Age’s annual Agency Report notes that the agency landscape continues to evolve, as traditional agency firms face competition in digital marketing from consulting, including Accenture Interactive. Advertising Age’s 72nd Agency Report, published annually since 1945, includes rankings of the largest agencies and agency companies based on previous year’s revenue and is available at AdAge.com/agencyreport2016.
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @Accenture Social and visit www.accenture.com/interactive.
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