NEW YORK; April 4, 2018 – Accenture (NYSE: ACN) Interactive has been named a Leader in Gartner’s 2018 “Magic Quadrant for Global Digital Marketing Agencies.1” Gartner states “these service providers focus on strategy, development, execution and measurement of customer-facing digital experiences across the customer journey” and are positioned based on their completeness of vision and ability to execute.
The 2018 Gartner recognition follows 2017, a year in which Accenture Interactive was named the world’s largest global digital agency network by Ad Age, based on record revenues and 50% year-over-year growth.
Brian Whipple, head of Accenture Interactive, says he believes it demonstrates the agency’s continued momentum in the space and demand for a new type of partner. “Today’s CMOs have broader remits – they are expected to be the leaders in digital transformation, and are seeking a new type of partner for global marketing strategy and execution. We consider our position as a Leader in the ‘Magic Quadrant for Global Digital Marketing Agencies’ as validation of our mission to enable powerful digital transformation for global brands.”
According to Gartner, “Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world. Leaders maintain a viable business, regardless of the global economy.”
They continued: “Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programs driven by data and analytics.”
Gartner evaluated 21 service providers based on completeness of vision and ability to execute. Authors Jay Wilson, Lizzy Foo Kune, Ewan McIntrye and Christopher Ross wrote, “Gartner looks beyond the ability of global digital agencies to meet current market needs. We also focus our evaluation on an agency’s ability to drive client growth through its interpretation of marketplace trends and deliver transformational technologies or approaches that meet marketers’ future needs.”
To view a complimentary copy of Gartner’s 2018 “Magic Quadrant for Global Digital Marketing Agencies,” click here.
1 Gartner “Magic Quadrant for Global Digital Marketing Agencies” by Jay Wilson, Lizzy Foo Kune, Ewan McIntrye and Christopher Ross, March 21, 2018.
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Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @accentureSong and visit www.accentureinteractive.com.
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