Digital customer experience strategy, design capabilities, corporate vision are key differentiators
NEW YORK; Nov. 16, 2015 – Accenture (NYSE: ACN) has been named a leader among global digital experience service providers by Forrester Research Inc., a leading global research and advisory firm. Accenture Interactive, part of Accenture Digital, is recognized among the 11 most significant digital agencies, systems integrators, and consultancies in the report titled, “The Forrester Wave™: Digital Experience Service Providers, Q4 2015.”
According to the report, Accenture Interactive and one other vendor “lead the pack.” Forrester evaluated Accenture Interactive against 31 criteria in three main categories: current offering, strategy, and market presence.
Accenture Interactive received the highest scores in Corporate Strategy and Vision, while scoring second highest in: Data, Optimization and Measurement; and Managed Services (tied). Forrester states: “[Accenture Interactive] has a forward-thinking strategy that positions digital experience as part of a broader digital business transformation; we believe it’s the vendor with the most potential in this category.”
The report also notes: “Accenture Interactive has the most compelling and complex customer work — from rethinking design and branding to integrating into enterprise back-end systems. The firm also showed huge potential for the future as it integrates highly skilled boutique agencies into broader Accenture services.”
“As digital customer experience rises fast to the top of C-Suite agendas, our clients are turning to us to create their next-generation experience platforms,” said Brian Whipple, senior managing director, Accenture Interactive. “Combined with our strong skills in technologies like commerce and content, we’re able to bridge front-end design and presentation layers with integration capabilities – and to do so with agility and scale. We’re honored that an esteemed organization like Forrester recognizes what we consider to be our differentiated value proposition.”
According to recent research by Accenture, “Improving the customer experience” topped the list of business priorities companies have for the next 12 months.
Accenture Interactive offers experience design, marketing, content, and commerce services. Accenture recently announced a $200 million investment to expand the design and innovation capabilities of Fjord and made several strategic acquisitions in areas ranging from digital marketing and content to commerce.
Earlier this year, Accenture Digital was also named a leader in both “The Forrester Wave™: B2B Global Commerce Service Providers, Q1 2015” and “The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015.”
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more follow us @Accenture Social and visit www.accenture.com/interactive.
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