Award-winning Shackleton enhances Accenture Interactive’s Experience Agency offering in Spain and Latin America
The acquisition is part of a series of moves to strengthen Accenture Interactive’s creative capabilities in Europe, including the recent acquisitions of Kolle Rebbe (Germany), Hjaltelin Stahl (Denmark) and Storm Digital (Netherlands). Together, they bolster Accenture Interactive’s ambition to create a leading Experience Agency with world-class creative talent across multiple disciplines.
Founded in 2004, Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. In its 15-year history, Shackleton has won numerous industry awards, including 35 Cannes Lions. Shackleton creates advertising campaigns and digital content for clients across various industries, including brands such as Abanca, Renfe and Uber. The agency employs 176 professionals who will become part of Accenture Interactive, helping clients to innovate and lead their markets by creating the best customer experiences.
“The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences,” said Anatoly Roytman, head of Accenture Interactive – Europe, Africa, Latin America (EALA).
The acquisition of Shackleton is the latest demonstration of Accenture’s continued investment in innovation and commitment to growing its creative talent in Spain, Portugal and the Latin American region.
Financial terms of the transaction were not disclosed.
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Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row, and was named a 2019 Most Innovative Company in Advertising by Fast Company. To learn more, follow us @@AccentureSong and visit www.accentureinteractive.com.
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