June 29, 2021
Accenture Interactive First to Win Creative Data Lions Grand Prix Twice at Cannes Lions
Celebrating two years’ worth of experience-led creative work at the virtual festival
CANNES, France; June 29, 2021 – Accenture Interactive, part of Accenture (NYSE: ACN), is celebrating success at the close of the Cannes Lions International Festival of Creativity as the only agency to win the Grand Prix for the Creative Data Lions twice since its inception in 2015. At the first virtual Festival since it began in 1954, Accenture Interactive showcased ideas and execution that reimagined experiences, earning a total of 23 Lions* spanning 10 categories.
The Grand Prix in Creative Data went to ‘Saylists’ for Warner Music, the first-of-its kind reimagining of therapeutic repetition in speech and language therapy, which the jury president described as showing “how at scale this is going to positively impact so many people around the world in so many ways.” Created by Ireland-based Accenture Interactive creative agency, Rothco, ‘Saylists’ are a collection of playlists launched exclusively on Apple Music, aimed at augmenting the speech therapy experience for young people through the power of music and technology. Accenture Interactive was previously awarded the Grand Prix in this category in 2018 for ‘JFK: Unsilenced’ for The Times / News UK & Ireland, Rothco’s AI-led campaign to create The Dallas Trade Mart speech.
“A new kind of creativity has been recognized at this year’s virtual Cannes Lions festival,” said Brian Whipple, CEO, Accenture Interactive. “Brands are connecting more and more with consumers through deeply insightful, holistic experiences, rather than relying on advertising alone. I believe we are on the cusp of industry change – one that champions ideas grounded in technology, innovation and purpose. I’m incredibly proud of our teams for how they’ve demonstrated the power of collaboration and creative thinking to critical acclaim on the world’s stage.”
This year’s Festival encompassed two years’ worth of work, much of which was created under the challenging circumstances of the pandemic. Accenture Interactive is celebrating a number of firsts from this year’s Festival, including its first ever wins in the Health and Wellness category, with recognition for ‘Verbal Spontaneity – Personality Retention (Peter 2.0)’ from Fjord, part of Accenture Interactive and multiple entries of Droga5’s work for Petco, an indication of the rising importance of experience across industries.
“Across the work that’s won this year we’ve seen a strong trend towards what we call experience-led creativity, which is a marriage of powerful ideas, fueled by technology and organizational transformation,” said Jeannine Falcone, Accenture Interactive’s global creative marketing agency lead. “All the winners should be proud of what they’ve achieved in their work and the recognition of their relentless dedication in this experience revolution.”
Accenture Interactive had a record number of nine jury members across these categories: Creative Effectiveness, Design, Film, Film Craft, Industry Craft, Innovation, Radio & Audio, including the inaugural Creative Business Transformation Lions category, which celebrates the creativity that drives businesses forward.
In place of main stage sessions at the Festival, Accenture Interactive took part in four Creativity On-Demand keynote presentations, driving the conversation on topics such as experience reimagination, brand purpose, sustainability and innovation in ecommerce and corporate responsibility:
- Brian Whipple in conversation with CEOs on “Experience Matters: What Should We Reimagine Next?
- Ho Communication, part of Accenture Interactive and Snow Beer on how they created a cultural ecommerce hub
- Accenture Interactive and Diesel on how they created ‘Hyperoom’
- Rothco, part of Accenture Interactive and Warner Music UKI on borderless creativity
*Notes to Editors
Accenture Interactive’s Lions included:
1 Grand Prix
Creative Data - ‘Saylists’, Warner Music Group – Rothco, part of Accenture Interactive
1 Gold Lion
Radio & Audio - ‘Saylists’, Warner Music Group – Rothco, part of Accenture Interactive
6 Silver Lions
2 Silver Lions: Film - ‘Never Lost’, Facebook – Droga5, part of Accenture Interactive
2 Silver Lions: PR – ‘Labor Day On’, Red Wing Shoes – Droga5, part of Accenture Interactive
1 Silver Lion: Film - ‘Life Needs Truth’, The New York Times – Droga5, part of Accenture Interactive
1 Silver Lion: Creative Business Transformation – ‘Sleeping Flags’, O.N.E. Óglaigh Náisiúnta Na Heireann – Rothco, part of Accenture Interactive
15 Bronze Lions
1 Bronze Lion: Brand Experience & Activation – ‘Labor Day On’, Red Wing Shoes – Droga5, part of Accenture Interactive
1 Bronze Lion: Film Craft – ‘Before Alexa’, Amazon Alexa, Amazon – Droga5, part of Accenture Interactive
1 Bronze Lion: Film Craft – ‘We Got You, Baby’, Huggies, Kimberly-Clark – Droga5, part of Accenture Interactive
1 Bronze Lion: Film Craft – ‘The Long Fight’, Publication, The New York Times – Droga5, part of Accenture Interactive
1 Bronze Lion: Film – ‘Snake’, Setapp – Droga5, part of Accenture Interactive
1 Bronze Lion: Film – ‘Ironing’, Amazon – Droga5, part of Accenture Interactive
1 Bronze Lion: Film – ‘The Long Fight’, Publication, The New York Times – Droga5, part of Accenture Interactive
1 Bronze Lion: Health & Wellness – ‘12 Years Old’, Petco – Droga5, part of Accenture Interactive
1 Bronze Lion: Health & Wellness – ‘Twins’, Petco – Droga5, part of Accenture Interactive
1 Bronze Lion: Health & Wellness – ‘Thief’, Petco – Droga5, part of Accenture Interactive
1 Bronze Lion: Health & Wellness – ‘Verbal Spontaneity – Personality Retention (Peter 2.0)’, The Scott-Morgan Foundation – Fjord, part of Accenture Interactive
1 Bronze Lion: Industry Craft – ‘Hell-P’, Slayer, Warner Music Central Europe – Kolle Rebbe, part of Accenture Interactive
1 Bronze Lion: Radio & Audio – ‘Saylists’, Warner Music Group – Rothco, part of Accenture Interactive
1 Bronze Lion: Radio & Audio – ‘Lufthansa Flynet’, Lufthansa – Kolle Rebbe, part of Accenture Interactive
1 Bronze Lion: Social & Influencer - ‘When Will She Be Right?’, UN Women Australia – The Monkeys, part of Accenture Interactive
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Accenture Interactive is reimagining business through experience. We drive sustainable growth by creating meaningful experiences that live at the intersection of purpose and innovation. By connecting deep human and business insights with the possibilities of technology, we design, build, communicate and run experiences that make lives easier, more productive and rewarding. Accenture Interactive is ranked the world’s largest digital agency by Ad Age and has been named a Most Innovative Company by Fast Company. To learn more, follow us @AccentureSong and visit www.accentureinteractive.com
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Contacts:
Rosie Milton-Schönemann
Accenture Interactive
+44 77 6928 6484
rosie.milton@accenture.com