September 16, 2019
Accenture Interactive Completes Acquisition of Design and Innovation Firm, INSITUM
INSITUM’s 200+ Employees are Now Part of Fjord
INSITUM’s 200+ Employees are Now Part of Fjord
NEW YORK; Sept. 16, 2019 – Accenture (NYSE: ACN) has completed its acquisition of INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach. This acquisition strengthens Accenture Interactive’s position as a leading Experience Agency in the region by expanding the world-class services of its design and innovation unit, Fjord, in Latin America and beyond.
The acquisition of INSITUM, previously announced on August 12, creates premium design and innovation capabilities to bolster Accenture Interactive’s ability to design, build and run experiences that transform businesses and improve people’s lives. The move expands Accenture Interative’s presence in the rapidly growing Latin American market, especially in Mexico, where INSITUM is headquartered. It gives Fjord a footprint in Argentina, Colombia, Mexico and Peru, while strengthening its existing operations in Brazil by adding strong talent and forward-thinking capabilities to accelerate the value it drives for clients.
“We’re thrilled to welcome INSITUM to the Accenture Interactive family as part of an exciting new chapter in our journey to be the leading Experience Agency in Latin America,” said Eduardo Bicudo, Latin America lead, Accenture Interactive. “With INSITUM, we expand Accenture Interactive’s reach in the region and deepen our Fjord design capability, which is a crucial component of our mission to deliver the best, most meaningful experiences to people. We look forward to the possibilities of what we can achieve together.”
INSITUM was founded in 2003 and has more than 200 designers, researchers and strategists across Latin America, Europe and U.S. with headquarters in Mexico City and additional studios in Barcelona, Bogota, Buenos Aires, Chicago, Lima and São Paulo. Its multidisciplinary teams include thought leaders in research, strategy and design who create positive impact for people and organizations, including Bancolombia, BBVA, CEMEX, Grupo Bimbo, Roche and Uber. INSITUM also maintains a network of trusted partners in other parts of the world, giving it the ability to service clients in Africa, Asia-Pacific and Middle East.
The INSITUM leadership team, including CEO and co-founder Luis Arnal, will remain in their current roles and guide the integration. Financial terms of the agreement have not been disclosed.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report for the third year in a row. Fjord, Accenture Interactive’s design and innovation unit, reimagines people’s relationships with the digital and physical world around them, using the power of design to create services people love. To learn more follow us @AccentureSong or @fjord and visit www.accentureinteractive.com or www.fjordnet.com
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